Job Description

Job ID: 304201



Remote

Vietnam

3 - 6 years

User Acquisition Marketing Manager (Non-Gaming)

About the Role

We're hiring a

User Acquisition Marketing Manager

to scale a

non-gaming consumer app

, with Vietnam as a

core acquisition market

. This role is for someone who is

deeply hands-on, data-driven, and performance-obsessed

. You live inside dashboards, run structured experiments, and know how to bring

high-quality users at efficient costs

-- not just installs. You'll own

paid user acquisition end-to-end

: strategy execution optimization scale.

What You'll Do

1. UA Strategy & Planning

Build and execute UA strategies aligned with

activation, retention, and ROI goals

Own

budget planning, forecasting, and performance targets

(CPI, CPA, CAC, ROAS, LTV) Identify new

channels, audiences, and scaling opportunities

across Vietnam and select global markets Turn Vietnam learnings into

repeatable growth playbooks

2. Campaign Execution (Hands-On)

Launch and optimize paid campaigns across

Meta, Google App Campaigns, TikTok, Apple Search Ads

, and programmatic platforms Manage the full campaign lifecycle:

targeting, bidding, creatives, audiences, and event mapping

Run structured

A/B tests

on creatives, audiences, and app store assets Scale what works, cut what doesn't -- fast

3. Data, Analytics & Optimization

Monitor performance daily and optimize for

scale + cost efficiency

Analyze the full funnel:

Impressions Clicks Installs Activation Retention Revenue

Partner with product and analytics teams to improve

LTV / CAC

Produce clear, decision-driven performance reporting

4. Creative & Growth Experiments

Work closely with designers, agencies, and creators to build

high-performing creatives

(video, static, UGC-style, influencer formats) Create

clear creative briefs

backed by market insights and competitor analysis Own creative refresh cycles and performance benchmarks

5. Cross-Functional Collaboration

Collaborate with

product, CRM/retention, analytics, and brand teams

to maintain growth loops Ensure clean tracking via

AppsFlyer / Adjust, Firebase

, attribution windows, and

SKAN (iOS)

o Align with regional partners and agencies for scaling opportunities

6. Partner & Vendor Management

Manage relationships with

ad networks, agencies, influencers, OEM channels, and DSPs

Negotiate rates, explore whitelist inventory, and unlock beta features. Evaluate partners strictly on

performance and ROI

What We're Looking For

3+ years

of hands-on

User Acquisition / Performance Marketing

experience for consumer apps Proven experience managing

meaningful budgets

and scaling based on performance Strong understanding of

attribution, MMPs, analytics, and campaign optimization

Comfortable working directly in

ad platforms

, not just managing agencies Proficiency in

English

Bias toward

experimentation, speed, and structured problem-solving

Who Should NOT

Please

do not

if:


Your experience is

only in gaming UA

(rewarded traffic, CPI arbitrage, offerwalls) You've never owned

paid acquisition budgets end-to-end

You depend on agencies for strategy and execution. You optimize only for

installs

, not activation, retention, or revenue. You're looking for a

brand, content, social media, or influencer-only role

o You're uncomfortable working with

data, dashboards, and performance reviews.

Workplace Type


Remote
Employment Type


Full-Time
Experience Level


Associate
Work Experience (years)


3 - 6 years
Skills


App


Analytics


Acquisition Marketing


Cac


User Acquisition


Performance Marketing


Campaigns