Job Description

Planning
Jaipur
i-Kartik.Singh@vaibhavglobal.com
Posted : 1 day ago

About VGL Group

Vaibhav Global Limited (VGL) is a leading

electronic retailer of jewelry and lifestyle products

. In FY 2023-24, VGL reported a

turnover of ~$365 million

and employs

4,000+ people globally

, with

3,000+

based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its

TV, e-commerce, and digital retail platforms

:

Shop LC (USA)

-

Live broadcasts to 60M+ homes

with a strong e-commerce presence.

TJC, UK

-

Reaches 27M+ homes

through TV and digital platforms.

Shop LC Germany

-

Broadcasts to 40M+ homes

, expanding VGL's European market presence.

Ideal World (UK)

- Acquired in

2023

, a leading UK

teleshopping & digital sales platform

.

Mindful Souls

- Acquired in

2023

, a fast-growing

subscription-based e-commerce brand

focused on spiritual and wellness products.

Social Impact & ESG Initiatives

Your Purchase Feeds...

- VGL's flagship

one-for-one meal program

has provided

99M+ meals

to schoolchildren in India, the US, and the UK.

Employee Volunteering

- Encourages employees to

donate two hours monthly

for charitable activities.

Sustainability Commitment

- Focused on

renewable energy, waste reduction, and green initiatives

.

IGBC Award Winner

- Recognized for excellence in

green built environments

at its Jaipur SEZ unit. Assigned a

'Combined ESG Rating 72 (Strong)'

from ICRA ESG Ratings Limited

Talent & Culture

Humanocracy & Micro-Enterprises

- VGL fosters a

decentralized, empowered work culture

, enabling

small, agile teams

to drive innovation and ownership.

Talent Density & Meritocracy

- Prioritizing

high-performance teams, rewarding talent, and a culture of excellence

.

GPTW Certified

- Recognized as a

Great Place to Work

across India, the US, the UK, and China.

Recognition & Achievements

Top Exporter Award

- Honored by GJEPC for being

India's largest exporter of silver and colored gemstones

.

Operational Excellence

- A strong track record in

value-driven retail and customer-centric growth

.

Job Summary

The TV Planner for TJC is responsible for planning, executing, and optimizing television airtime to drive

maximum call volumes, conversions, and revenue

. The role focuses on

slot planning, show scheduling, performance analysis

, and ROI-driven decision making across regional and national TV platforms.

Key Responsibilities

Plan and optimize

TV airtime schedules

for live and recorded tele-shopping shows Identify

high-performing time bands

(prime, non-prime, overnight) to maximize call volumes Analyze

slot-wise performance

based on calls, conversions, AOV, and revenue Work closely with

tele-sales, production, and merchandising teams

Manage

media budgets

and ensure ROI-positive slot utilization Track and analyze

TRP, BARC data, call data, and sales dashboards

Optimize content duration, repeats, and frequency based on performance insights Coordinate with broadcasters for

slot availability, pricing, and renewals

Prepare daily, weekly, and monthly

performance MIS reports

Monitor competitor tele-shopping channels and market trends

Skills & Competencies

Strong understanding of

tele-shopping metrics

(calls/min, conversion %, AOV, revenue/hour) Knowledge of

BARC data, TRP analysis, and slot efficiency

Data-driven decision making and strong Excel skills Ability to work cross-functionally with sales and operations High ownership mindset with strong analytical and commercial acumen Comfortable working in

fast-paced, performance-driven environments

Qualifications

Graduate / MBA in

Marketing, Media, Advertising, or Business Management

Experience in

tele-shopping, jewellery, lifestyle, or retail TV

preferred





Job Overview


Compensation
? 400000 Yearly


Level
Level 2


Location
Jaipur


Experience
0-2 Years


Qualification
Bachelor's degree


Work Mode:
Onsite


Job Type:
Fulltime