Job Description

FMCG experience is must

Sales Planning and Execution

Develop and execute a comprehensive sales plan for the assigned

General Trade territory

. Achieve primary and secondary sales targets on a monthly basis. Expand market share and drive sales growth by improving product availability and coverage across GT outlets. Ensure timely and accurate order execution, from placement to billing and delivery.

Distributor and Channel Management

Directly manage distributors, ensuring optimal investment, infrastructure, and active involvement in business development. Appoint and onboard new distributors as required and ensure their alignment with company standards. Monitor distributor payments for primary billing as per PDP and ensure collections are timely and compliant with company terms. Ensure all distributors are doing secondary billing through the company's software and maintain billing accuracy with zero gap against sales order.

Market Development and Retail Engagement

Expand the retailer network by identifying and onboarding new outlets to strengthen market reach. Develop relationships with top outlets and wholesalers and explore opportunities to increase sales. Increase counter share through regular engagement with key retailers. Implement range selling and ensure optimal product placement to minimize damage returns and maximize sales. Plan and execute trade promotions and in-store activities to enhance visibility and product awareness.

Team Management and Support

Manage Sales Officers (SOs) and monitor their daily work to ensure alignment with company objectives and targets. Track SO performance, support them in achieving their targets, and help them maximize their incentive potential. Support SOs in implementing trade schemes, resolving retailer or distributor issues, and maintaining effective market coverage. Conduct joint market visits with SOs daily to provide on-the-job training, feedback, and motivation to maintain high performance. Foster alignment and accountability by conducting daily huddle calls with SOs and holding standard weekly performance scorecard reviews.

Market Feedback and Competition Monitoring

Act as a link between the market and the company by providing regular feedback on market trends, customer insights, and competitor activities. Monitor competitor schemes, pricing, and distribution to provide actionable insights.

Financial and Credit Control

Oversee market credit and ensure collections are timely and within agreed terms. Ensure distributors follow proper credit discipline and align with company policies.

Technology and Reporting

Leverage company-provided mobile applications for sales analytics and market updates. Use Microsoft Excel and AI tools for detailed analytics and efficient reporting. Submit timely and accurate reports on territory performance and competition information.
Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person