Department
Sales_Sales
Job posted on
Sep 20, 2025
Employment type
STAFF
Document ID :
Rev. No. :
Issued Date :
PositionTitle:
Territory Sales In-Charge ( B2B)
Function/Department:
Sales
Date:
PositionGrade:
M6-A
M6-B
M6-C
M7-A
M7-B
Reports to:
Area Sales Manager
Location / Region:
ApprovedBy:
Job Purpose
Direct Reports
KeyFigures
The role is responsible for driving Project sales - Project Packing, Flexible Wire and Switchgears through sales volumes and market share and ensuring enhancing customer engagement in the assigned territory. It involves actively managing dealer relationships & driving demand in institutions like Government, Contracts and corporate developing new business and achieving the sales targets.
NA
TeamSize
Independent profile
Budget
Rs.3-35 Cr per annum
Main
Responsibilities, Authorities &
Accountabilities
Requirements
BE / B.Tech preferably Electrical/Mechanical background.
4 - 10 years relevant experience in similar trade/industry.
Skills
Communication skill
Competency
Thorough information about the product
Mapping the customers, competition and changes from time to time.
Keen to understand by listening to verbal and non-verbal cues.
Decisionstobe takento Manager
Dealer selection for new appointment.
Finalization of terms and conditions for sale.
Selection of dealers for routing the orders.
Product mix for dealer's sale.
Manage dealer inventory.
Accountabilities
Responsibilities
Authorities
Techno- Commercial knowledge
Ability to have a thorough understanding Polycab products, competitor products and know the benefits offered. Regular updating of the techno-commercial knowledge.
Offer suitable product as per company's strength and availability
Customer knowledge
Thorough understanding of the customer, competition and their relations. In addition, the impact of macroeconomic policies on customers' business.
Deciding payment terms of the customer
Discount offered
Presenting value prepositions
Communicating the Polycab's value proposition in line with the customer needs and expectations.Communicating the tangible benefits with impact.
In house seminar
Demonstration of products
Arranging visit of Polycab seniors with customers
Understanding the needs, pain areas and expectations.
Mastering the art and science of asking, listening and conversing with the customers with an aim to understand both expressed needs and latent needs.
Offering suitable solutions to the customer, in terms of commercial terms of conditions, like payment terms, freight terms, delivery terms, warranty clause etc
Hunting orientation
Seeking to acquire new customers and constantly exploring newer opportunities by participating in various forums.
Preparation of visit plan, both in-station and out-station
Visit to customers as per day-to-day priority
Handling objections and closing deals
Ability to anticipate and handle the queries, doubts and objections and handle them to conclude win-win agreements.
Decision on commercial terms and conditions as per the situation demands and credibility of the customer.
Prospecting and qualifying
Looking for new prospects and the ability to qualify the prospects based on Polycab's pre-defined criteria. Work with Channel partners and guiding them.
Visit to dealers as and when required
* Connect the dealers and customers, as per customers' business approach.
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