Job Description

Roles and Responsibilities:

1. Research:

Brand Research:*

- Understand client briefs and objectives, identifying key challenges and success metrics.

- Engage with department heads and leadership teams to gather insights and problem statements.

Category Research:

- Analyze primary, secondary, and aspirational competitors, assessing their solutions and activities over the past 1-2 years.

Consumer Research:*

- Conduct primary research through structured formats or partner with research agencies for in-depth qualitative/quantitative studies.

- Perform secondary research by analyzing e-commerce reviews, third-party feedback, and social listening.

- Uncover core consumer insights, define consumer cohorts, and understand their mindsets and brand perceptions.

2. Creating Brand & Campaign Strategy:

- Develop brand positioning, purpose, values, and key messaging frameworks, including Brand Key.

- Formulate and execute a Go-To-Market (GTM) communication strategy for both offline and online channels.

- Provide creative teams with insights to develop impactful campaign scripts and communication ideas.

3. Creating Digital Strategy:

- Work across owned, earned and paid media startegies with vertical expert to meet brand and business objectives of the client

4. KPIs and Reviews:

- Establish KPIs and metrics for tracking brand and business progress.

- Prepare review presentations and manage relationships with senior client leadership.

5. Leadership & Training:

- Develop strategies for new business development and scaling existing business opportunities.

- Create and implement training strategies for planning and client servicing teams to enhance account management.

Qualifications:

- Bachelor's/Master's degree in Marketing, Business, Communication, or a related field.

- Proven experience (0-1 years) in strategic planning within a communication or advertising agency.

- Strong analytical skills with experience in consumer, category, and brand research.

- Excellent communication and presentation skills, with the ability to articulate complex ideas effectively.

- Proficiency in digital strategy, including owned, earned, and paid media.

- Demonstrated leadership skills and experience in training and team development.

- Ability to manage multiple projects and work collaboratively in a fast-paced environment.

- Open to travel for research Nationally and internationally

What We Offer:

- Competitive salary and benefits package.

- Opportunities for professional growth and career development.

- A collaborative and innovative work environment.

- The chance to work on high-profile projects with leading brands.

Job Type: Full-time

Pay: ?270,000.00 per year

Benefits:

Flexible schedule Paid sick time Paid time off Provident Fund Work from home
Ability to commute/relocate:

Saket, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

What is the duration of your notice period? What is your current annual CTC in LPA? What is your expected annual CTC in LPA?
Work Location: In person