Job Description

Responsibilities & Key Deliverables

1. Marketing at the Point of Sales:


Own and oversee all marketing activities at the dealership to promote Mahindra eSUVs.


Ensure the dealership space reflects the brand's identity through effective merchandising and promotional materials.


2. Training & Enablement:


Built capability for dealership sales staff on promotional campaigns, and customer engagement strategies.


Provide the dealership sales team with promo-specific tools and materials for seamless execution.


3. Budget Management:


Manage Advertising & Promotion (A&P) and Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns.


Track and report on budget utilization to ensure alignment with financial goals.


4. Event Planning & Execution:


Plan and execute dealership-level events, workshops, and promotional activities to generate excitement around eSUVs.


Collaborate with external vendors and internal teams for smooth execution of marketing events.


5. Customized Offerings:


Develop and implement tailored marketing solutions and offers that cater to the dealership's unique customer and regional demographics.


6. Growth Initiatives:


Proactively identify and implement growth opportunities, exploring both traditional and non-traditional marketing approaches.


Regularly monitor market trends and customer feedback to refine strategies.

Experience

0-2

Industry Preferred

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field.

General Requirements

Strong interpersonal and communication skills to collaborate with internal and external stakeholders.


Analytical mindset with the ability to interpret data and derive actionable insights.


Creative problem-solving skills to develop innovative marketing campaigns.


High adaptability to work in a dynamic and fast-paced environment.

Our commitment to Diversity, Equity, and Inclusion