Job Description

MARKETING EXECUTIVE - JOB DESCRIPTION

Company: Acron International Private Limited (Polystox)

Department: Marketing

Position Type: Full-Time

POSITION OVERVIEW

We are seeking a dynamic and results-driven Marketing Executive to drive digital marketing initiatives and B2B customer engagement for Polystox, a leading polymer brand under Acron International Private Limited. The ideal candidate will manage end-to-end marketing campaigns, develop market intelligence, and create compelling content targeting industry stakeholders in South Asia.

KEY RESPONSIBILITIES

1. Digital Marketing Campaign Management

Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns Manage push notifications and in-app marketing for the Polystox platform Develop A/B testing strategies for creative content and campaigns Monitor campaign performance metrics and ROI
2. B2B Customer Engagement

Create and execute targeted email marketing campaigns using Mailchimp/HubSpot/Zoho Design marketing collateral and push notification content using canva. Develop customer engagement strategies for polymers marketplace. Collaborate with sales team for lead nurturing and conversion.
3. Market Intelligence & Pricing Analysis

Monitor real-time polymer commodity price updates (PVC, PP, PE) Analyze competitive market strategies and industry trends Prepare market reports and competitive analysis Support pricing and promotional strategy development
4. Content Creation & Marketing

Develop marketing content for industry magazines and publications Create engaging social media and web content Prepare case studies and whitepapers on industry trends Design promotional materials for trade exhibitions
5. Trade Show & Event Marketing

Coordinate with Exhibitions and other industry event organizers Plan trade show marketing strategies and materials Develop exhibition support collateral Manage post-event follow-up campaigns
REQUIRED QUALIFICATIONS

Bachelor's degree in Marketing, Business, Communications, or related field Minimum 2-3 years of experience in B2B digital marketing Proficiency with marketing automation tools (HubSpot, Mailchimp, Zoho or similar) Experience with Google Ads and LinkedIn Ads management Understanding of the chemical/polymer industry preferred Excellent written and verbal communication skills Data-driven mindset with strong analytical abilities Proficiency in design tools (Canva or Adobe Suite)
PREFERRED QUALIFICATIONS

Experience in polymer, chemical, or petrochemical industry Knowledge of commodity pricing and market dynamics Certification in Google Ads or HubSpot Experience with CRM systems Familiarity with trade magazine advertising and sponsorships Experience managing B2B marketplace platforms
SKILLS & COMPETENCIES

Digital Marketing: Google Ads, LinkedIn Ads, Email Marketing, Social Media Marketing Automation: HubSpot, Mailchimp, CRM platforms Design & Content: Canva, content writing, copywriting Analytics: Data analysis, campaign performance tracking, ROI measurement Soft Skills: Communication, collaboration, project management, problem-solving Industry Knowledge: Polymer pricing, supply chain, export/import trends
REPORTING STRUCTURE

Reports to: Head of Marketing

Collaborates with: Sales team, Product team, IT/Web team

COMPENSATION & BENEFITS

Competitive salary based on experience and qualifications Industry conference and trade show participation
Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person