Job Description

: Trade Marketing Executive - Kerala

Location: Full-time, On-site Role in Kerala

Key Responsibilities:

1. Trade Marketing Strategy:

Develop and implement trade marketing strategies to drive sales and increase market share in Kerala & Tamil Nadu Plan and execute trade promotional activities, trade shows, and in-store marketing campaigns. Coordinate with vendors, agencies, and designers to implement marketing campaigns within established timelines.
2. Retailer and Distributor Management:

Build and maintain strong relationships with key retailers and distributors. Negotiate trade terms, promotional schemes, and secure optimal shelf space for product visibility Module/fixtures installation to capture the retail space Retail branding to increase the brand visitbility
3. Market Analysis and Insights:

Conduct comprehensive market analysis to identify trends, opportunities, and monitor competitive activities. Provide regular reports on market conditions, Trade-sales performance, and the effectiveness of trade marketing activities.
4. Sales Support:

Collaborate closely with the sales team to develop and implement effective sales strategies. Provide support to sales staff to ensure successful execution of trade marketing initiatives.
5. Brand Management:

Monitor, audit, and evaluate the effectiveness of trade marketing campaigns, making data-driven adjustments as needed.
6. Budget Management:

Ensuring efficient allocation of resources to maximize ROI. Track and report on the return on investment (ROI) of trade marketing activities.
Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field. 3-5 years of experience in trade marketing, preferably in the FMCG or fashion industry. Strong understanding of the retail environment in Kerala & Tamil Nadu Excellent communication, negotiation, and interpersonal skills. Ability to analyze market data and develop actionable insights. Proficiency in MS Office (Word, Excel, PowerPoint). Willingness and ability to travel within the assigned region as required
Job Type: Full-time

Pay: ?300,000.00 - ?400,000.00 per year

Work Location: In person