Job Description

TRADE MARKETING EXECUTIVE (TME)

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Company:

TilakNagar Industries

Job location

: Goa

Qualification:

Graduate/MBA marketing

Package:

Decent Hike

Job Role:

Trade Marketing Executive

Department:

Trade Marketing / Marketing

Position Type:

Full-time

Work Experience:

2-4 years (FMCG/Alcobev BTL)

Role Summary

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Drive brand visibility, activation quality & channel-specific BTL execution to enhance consumer engagement and trade presence.

Key Responsibilities

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Plan & execute trade marketing programs across GT, Off-Trade & On-Trade. Deploy POSM assets--LEDs, shelves, signages, danglers, display units--with quality and compliance. Execute retail visibility standards, planograms & shopper touchpoint enhancements. Roll out consumer promotions, sampling events & store-level activations. Track BTL KPIs: coverage, visibility index, activation uplift & ROI. Conduct outlet audits for execution quality, brand presence & competitor tracking. Manage agencies for fabrication, installation, activation manpower & logistics. Maintain budgets, POs, vendor payments & documentation. Support brand teams with insights on shopper behavior & category trends.

Education

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Graduate/MBA (Marketing specialization preferred).

Key Skills

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Strong BTL execution capability across diverse retail environments. Proven vendor management experience with ability to drive quality, speed & cost control. Strong analytical mindset for assessing activation impact, visibility KPIs & store-level insights. Excellent collaboration with Sales teams to align field priorities & execution grids. Strong creative interpretation skills--ability to translate brand guidelines into in-market execution. Demonstrated ability to manage multiple agencies & timelines in high-pressure cycles.

Qualifications

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Prior trade marketing/BTL experience (strong preference for Alcobev or FMCG). Experience in POSM planning, fabrication supervision & activation management. * Familiarity with channel segmentation (On-trade vs Off-trade) is highly desirable.