Job Description

- Job Title: Design Lead - Brand, Creative & Visual Identity (D2C)- Location: Jaipur (Onsite)- Experience: 5-10+ years- Department: Creative & Brand- Employment Type: Full-timeAbout the Role:- We are seeking an exceptionally talented and intellectually strong Design Lead who can build, lead, and inspire our in-house design team. This is a high-impact role for someone who understands how fast-growing D2C brands operate and can translate brand narratives into powerful visual identities.- The ideal candidate has graduated from a leading design school, possesses a deep understanding of brand-building, and can create everything-from logo, brand language, packaging, and social media designs to website visuals, AI-driven creatives, and marketing collaterals-with consistency and excellence.- This person should be able to take a brand document or idea and convert it into a living, breathing visual identity that speaks the brand's language across every touchpoint.Key Responsibilities:1. Brand Identity & Visual Language Development- Create and maintain the entire brand theme-including logo, color palette, typography, patterns, UI/UX style, and creative language.- Translate abstract brand narratives into compelling visual identities that resonate with consumers.- Build design systems and guidelines to keep all creatives aligned and consistent.2. Creative Design & Execution- Oversee and create:- Social media creatives- Video design & motion graphics- AI-generated creatives- Packaging design (boxes, covers, sleeves, labels)- Marketing collaterals (brochures, flyers, banners, posters)- Website design and landing pages- Brand showreels and visual storytelling content- Ensure high-quality, on-brand designs for all marketing, product, and communication needs.3. Team Leadership & Management- Lead, mentor, and manage a team of graphic designers, motion artists, illustrators, and design interns.- Hire top talent and build a high-performance creative team.- Review creative output and ensure timely, creative, and error-free delivery.- Train the team on brand guidelines, visual storytelling, and new design trends.4. Strategy & Cross-Functional Collaboration- Work closely with founders, marketing, product, production, and script teams to conver- Understand campaign objectives and bring creative vision to life across mediums.- Maintain a design pipeline and ensure smooth workflow management.5. Innovation & Creative Intelligence- Stay updated with design trends, AI tools, UI/UX evolution, D2C brand aesthetics, and global visual standards.- Use AI-based tools for speed, creativity, and experimentation.- Create designs that not only look good but also communicate with clarity and convert effectively.Required Skills & Qualifications- 5-10+ years of design experience, preferably with leading D2C brands or creative agencies.- Graduation from a reputed design school (NID, NIFT, IDC, Srishti, Pearl, MIT-ID, etc.).- Strong portfolio demonstrating brand identity creation, packaging design, digital creatives, and storytelling capability.- Proficiency in design tools: Adobe Suite, Figma, and modern AI-based design tools.- Deep understanding of brand psychology, consumer behavior, and design communication.- Proven experience building and managing design teams.- Ability to convert briefs, strategies, and documents into compelling visual narratives.- Excellent aesthetic sense and a passion for building memorable brands. (ref:updazz.com)

Skills Required