Job Description

Job Summary

The TM-Digital Marketing role is pivotal in driving the companys digital presence and marketing strategies. With a focus on leveraging Google Marketing Platform and Google Analytics the candidate will optimize campaigns to enhance brand visibility and engagement. The role requires expertise in ISV and Hi-Tech domains ensuring alignment with industry standards and trends.

Responsibilities

Develop and implement comprehensive digital marketing strategies that align with company objectives and industry standards. Analyze and interpret data from Google Analytics to provide actionable insights for campaign optimization. Utilize Google Marketing Platform to manage and enhance digital advertising efforts across various channels. Collaborate with cross-functional teams to ensure cohesive marketing strategies and brand messaging. Monitor and report on the effectiveness of marketing campaigns making data-driven adjustments as necessary. Provide expertise in ISV and Hi-Tech domains to tailor marketing strategies to specific industry needs. Optimize content and advertising strategies to improve search engine rankings and online visibility. Oversee the creation and distribution of engaging digital content across multiple platforms. Ensure marketing efforts are compliant with industry regulations and best practices. Drive innovation in digital marketing by staying updated with the latest trends and technologies. Utilize MS Excel for data analysis and reporting to support decision-making processes. Foster relationships with external partners and vendors to enhance marketing capabilities. Contribute to the companys purpose by increasing brand awareness and driving customer engagement. Qualifications Demonstrate proficiency in Google Marketing Platform and Google Analytics to effectively manage campaigns. Exhibit strong communication skills in English to collaborate with teams and stakeholders. Possess advanced skills in MS Excel for data analysis and reporting. Have a deep understanding of ISV and Hi-Tech domains to tailor marketing strategies accordingly. Show ability to work in a hybrid model balancing remote and in-office work effectively. Display a minimum of 8 years of experience in digital marketing roles with a maximum of 10 years. * Demonstrate adaptability to day shifts and ability to work independently without travel requirements.