Basic ability to work with audience and media datasets (BARB, ComScore, TGI).
Strong Excel skills for accurate reporting, data handling, and dashboard updates.
Ability to interpret viewing/audience trends and extract simple insights.
Good PowerPoint skills to create clear, compelling insight decks for sales teams.
Experience using multiple research sources to respond to briefs.
Clear communication skills to summarise data for non-technical stakeholders.
Basic understanding of TV, media planning metrics (reach, CPT, impacts).
High attention to detail and ability to deliver recurring reports on time.
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