Manage, maintain, and optimise the company's CRM system to ensure data accuracy and workflow efficiency.- Design and execute automated customer journeys for onboarding, policy renewals, cross-sell, and customer retention.- Perform customer segmentation and generate insights from CRM data to support targeted campaigns and business decisions.- Collaborate with sales, marketing, operations, and service teams to ensure consistent and customer-focused communication.- Track and report CRM performance metrics, recommending improvements based on data-driven insights.- Ensure compliance with internal policies, industry regulations, and data privacy standards. (ref:updazz.com)
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