Job Description

Role: Influencer Marketing Associate(IMA)
Job Type: Full-Time
Location: Gurgaon/Remote
About Fitelo:
Fitelo is a fast-paced Indian D2C Health-tech startup looking to hire senior talent. It is an AI-powered online platform for weight loss and the management of chronic diseases. The company was founded with a vision to help customers take the healthier route by eating right, staying active, and building healthy habits. It has grown exponentially, driven by strong unit economics, and is now seeking to expand its leadership team across multiple roles.
About the role:
We are looking for an Influencer Marketing Associate who can identify, onboard, and manage a network of content creators and influencers that align with Fitelo's brand values. You will play a key role in driving brand awareness, building customer trust, and boosting community engagement through influencer-led content and campaigns.
Specifically, this role will involve:

• Identify and evaluate relevant micro and macro influencers across Instagram, YouTube, and other emerging platforms.
• Managing end-to-end influencer campaigns-from outreach, onboarding, and briefing to content tracking and payments.
• Co-creating campaign briefs aligned with Fitelo's product launches, seasonal promotions, and brand awareness objectives.
• Negotiating collaborations and contracts with influencers and agencies to ensure ROI and brand alignment.
• Tracking key performance metrics such as reach, engagement, conversions, and cost per acquisition.
• Maintaining strong relationships with influencers for long-term partnerships and ambassador programs.
• Staying updated on industry trends, platform changes, and emerging influencer talent in fitness, health, and lifestyle spaces.

An ideal candidate will have:

• 1 3 years of hands-on experience in influencer marketing or creator collaborations, preferably in D2C, health, or wellness brands.
• Strong communication and negotiation skills.
• Good understanding of social media algorithms and platform dynamics (Instagram, YouTube, Threads, etc.).
• An analytical mindset with the ability to interpret campaign data and make data-backed decisions.
• Creative thinking with an eye for aesthetics, content hooks, and storytelling.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related fields
• Bachelor's degree in Marketing, Mass Communication, Media Studies, Advertising, or a related field; certifications in Digital or Influencer Marketing are a plus.

Skills Required