Chefouse is a rapidly growing food manufacturing brand reshaping India's FMCG landscape through its high-quality snacks and bakery products. With multiple production units across Kerala and a strong commitment to retail penetration, we are expanding our regional sales leadership.
Role Overview:
We are looking for a high-performing
Territory Sales Manager (TSM)
to lead and grow our market share across
Northern Kerala
. This person will drive
sales generation
,
retail expansion
, and
distributor/channel management
by onboarding new outlets, supporting the field team, and ensuring target achievement.
The TSM will work closely with the internal sales team and distributors, while also coordinating with the central office in HiLITE Business Park and visiting production units for periodic reviews.
Key Responsibilities:
Sales Generation & Market Expansion
Drive product sales by onboarding new
retailers, dealers, and stockists
across the assigned districts
Identify high-potential areas for market entry and expansion
Ensure monthly sales and outlet coverage targets are achieved
Plan and execute retail activations in collaboration with the marketing team
Distributor & Field Team Management
Manage distributor relationships: performance, stock movement, and issue resolution
Oversee and support the field sales team in day-to-day retail onboarding and order-taking
Conduct joint field visits, review performance, and guide team members
Maintain alignment between central strategy and field execution
Reporting & Coordination
Monitor daily sales reports, collections, and coverage
Ensure accurate data entry, reporting, and feedback sharing
Travel between production units and the head office for meetings, updates, and coordination
Serve as a key regional point of contact for sales, marketing, and supply chain teams
Requirements:
2 to 5 years
of field sales experience in the
FMCG industry
Strong experience in
dealer/distributor onboarding and retail sales development
Proficiency in handling local markets in North Kerala (Malappuram to Kasaragod)
Good coordination and communication skills to manage people and processes
Must have valid 2-wheeler and 4-wheeler driving licenses
Comfortable with frequent
field travel and inter-district mobility
Compensation & Benefits:
Fixed Monthly Salary
Sales Incentives
(Performance-Based)
Travel Allowance + Food Allowance
Phone/field support as applicable
Reporting To:
Sales Manager / CEO
Job Type: Full-time
Pay: ?20,000.00 - ?25,000.00 per month
Ability to commute/relocate:
Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)
Experience:
FMCG Field Sales: 2 years (Required)
Language:
Malayalam (Required)
Willingness to travel:
100% (Preferred)
Work Location: In person
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