Job Description

Purpose of the Role
The incumbent will drive retail sales of Passenger Electric Vehicles to individual customers in designated regions, aiming to meet business objectives regarding sales volumes, market share, and customer satisfaction. This role focuses on energizing EV retail efforts, encompassing market activation, partnerships, and effective management of customer relationships and sales pipelines. Additionally, it aims to enhance the development and activation of the EV ecosystem for personal segment EV buyers.Job Responsibility
1. Driving EV Retail Sales Volumes & Market Share:
Deliver Retail targets for the city/region through dealership as well as alternate channel sales teams.
Direct 1. Driving EV Retail Sales Volumes & Market Share:Deliver Retail targets for the city/region through dealership as well as alternate channel sales teams.Direct responsibility for managing sales in Store-in-Store/Experience Centers.Micro-market activation: Identify, optimize, and conduct micro market activations within the region to optimize lead generation and conversion.Interface with dealerships through PV TSMs to seek dealer support & ensure dealer focus to achieve retail targets.Optimize test drives and conversion through special initiatives executed through dealers and alternate channels.Develop market intelligence on customer preferences, competitor offerings, key opportunities, etc. and share with Head EV Retail Sales.Develop and manage region-specific tie-ups to increase the value proposition of EVs.responsibility for managing sales in Store-in-Store/Experience Centers.
Micro-market activation: Identify, optimize, and conduct micro market activations within the region to optimize lead generation and conversion.
Interface with dealerships through PV TSMs to seek dealer support & ensure dealer focus to achieve retail targets.
Optimize test drives and conversion through special initiatives executed through dealers and alternate channels.
Develop market intelligence on customer preferences, competitor offerings, key opportunities, etc. and share with Head EV Retail Sales.
Develop and manage region-specific tie-ups to increase the value proposition of EVs.2. Manage Customer Relationships:
Engage frequently with EV customers & serve as the first point of escalation for customers (adhering to SLAs).
Share feedback with Charging Solutions & Customer Experience teams.3. Team Management:
Monitor Sales funnel and direct Product Specialists.
Manage a pool of TML Sales executives deployed in alternate sales channels to take appropriate follow-up actions to ensure retail.
Onboard and manage product specialists across relevant sales channels.Stakeholder Profiles & Nature of Interactions
Internal:Regional Customer Care Manager:
Specific service campaigns/communicate service-related issues being faced by retail customers in the region.Sales Planning:
Providing inputs on the sales forecast and tracking delivery.Zonal Retail Marketing:
Align on EV specific offers.Charging Solutions/Customer Experience:
Communicating product/service feedback received on-ground to charging/customer experience team.PVBU TSM:
Interface with TSMs to seek dealer support and ensure dealer focus to achieve retail targets.
External:Channel Partners:
Direct Feedback/daily assistance to them to sort issues.Financial Institutions:
For financial offerings as required by retail customers (along with RCFI, at times directly).Desired Candidate Profile
B.E/ B. Tech & MBA - Sales & Marketing5-6 years of Sales & Marketing experience with a focus in PV sales; CV sales within TML will also be consideredCustomer Centric Mind-setPassion for the automotive industry and productsCreative approach to problem-solvingAbility to interact with various departments and integrate wellAnalytical and focused on problem-solvingPipeline management: Guide teams to prioritize customers without losing sales.Planning & problem-solving: Create market plans, tie-ups, and schemes.Sales expertise: Knowledgeable in PV sales process, resource allocation, and product features.Team influence: Ability to influence colleagues without direct reporting relationship.Experience: Strong leadership and experience in automotive dealership and retail management.Skills & Competencies
Marketing and Selling SkillsCommunication SkillsBranding & Communication SkillsProduct Knowledge & ManagementDealership and Team ManagementCustomer Relationship Management