Job Description

Company Overview:

Seaberry Foods Pvt. Ltd. is a leading distributor of

frozen food products

, serving a wide network of HoReCa (Hotel, Restaurant & Catering) clients, retail markets, and modern trade across Kerala. We are expanding our presence in the Kochi region and are looking for a

seasoned professional with strong field experience

to lead business development efforts in this segment.

:

We are seeking a

motivated and experienced Territory Sales Manager (TSM)

to drive business growth in the

HoReCa sector

for the Multiple region. The ideal candidate will have a proven track record in food & beverage / frozen food distribution, strong customer relationships, and excellent field execution capabilities.

Key Responsibilities:

Develop and Expand HoReCa Business:

Identify, onboard, and nurture new HoReCa clients (Hotels, Restaurants, Caterers) in the assigned territory to increase market share and product penetration.

Field Sales & Client Visits:

Conduct regular client visits to maintain strong relationships, understand requirements, and offer appropriate frozen food solutions.

Sales Target Achievement:

Consistently meet or exceed monthly, quarterly, and annual sales targets.

Demand Generation & Visibility:

Drive product visibility through sampling, on-ground activations, promotions, and merchandising at HoReCa outlets.

Product Knowledge & Demonstration:

Educate customers on frozen product offerings, conduct demos, and provide training on proper handling and usage.

Route Planning & Coverage:

Strategically plan daily routes to ensure optimal area coverage and maximum client engagement.

Order & Supply Coordination:

Manage end-to-end order processes, coordinate with logistics and supply chain to ensure on-time deliveries.

Market Intelligence:

Monitor competitor activities, pricing, and promotional strategies to share actionable insights with management.

Relationship Management:

Build and maintain strong relationships with chefs, purchase managers, hotel owners, and other key decision-makers.

Internal Coordination:

Work closely with branch offices, supply chain, and marketing teams to ensure smooth operations and high customer satisfaction.

Collections & Payments:

Track outstanding payments and ensure timely collections in line with company policies.

Preferred Candidate Profile:

Experience:

Minimum

5-7 years

of relevant experience in

HoReCa / Frozen Food / FMCG / B2B Food Service sales

, with strong field exposure. Proven experience in

frozen food distribution or similar categories

is highly preferred. Strong interpersonal, negotiation, and communication skills. Self-driven, target-oriented, and capable of handling field challenges independently. Willingness for extensive fieldwork within Kochi and nearby regions.

Preffering candidates from Calicut

are preferred for better regional coverage. Maturity and decision-making ability to manage clients and resolve on-ground issues effectively.
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?35,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement Leave encashment
Ability to commute/relocate:

Calicut, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

frozen food sector: 2 years (Preferred) Field sales: 4 years (Required)
Location:

Calicut, Kerala (Required)
Willingness to travel:

75% (Preferred)
Work Location: In person