Job Description

Job ID
33841
Job Type
Full-time
Job Location
Bengaluru
Experience
4-6 Years
Posted
21st September, 2025
Posted by
Sidharth Bansal


The CK Birla Group is a diversified US$2.4 billion conglomerate that has a history of enduring relationships with renowned global companies. With over 25,000 employees, 41 manufacturing facilities and numerous patents and awards, the Group's businesses are present across five continents. The Group operates in three industry clusters: Technology and Automotive, Home and Building Solutions, and Healthcare and Education. The group companies are strengthened by common ownership and shared guiding principles that include a focus on long-term value, trust-based relationships, and philanthropy.

Orient Electric

is one of the leading consumer electrical brands in India with a diverse portfolio of fans, lighting, home appliances and switch gears. The erstwhile Calcutta Electrical Manufacturing Company became a part of the CK Birla Group in 1954 and was subsequently rechristened Orient Electric. The company takes pride in its R&D capabilities, the spirit of continuous innovation and its commitment to manufacturing cutting-edge lifestyle electrical products that meet the needs and expectations of modern consumers.
Orient Electric today is the largest manufacturer and exporter of fans from India, with a dominant presence in more than 35 international markets and annual revenue of INR 2,400+ Crores. It has the largest range of fans to suit varied aesthetic preferences and usage environments. Further, it has also paved the way for pioneering developments in home appliances, lighting, and switchgear. It is today the 3rd largest manufacturer of LED lamps in India and has been the first Indian lighting brand to have been awarded a BEE star rating for lamps. In the Home Appliances category, Orient Electric offers a wide range of products including water heaters, air coolers and small kitchen appliances. In the Switchgears category, it offers MCBs enabled with the revolutionary SDB (Snap Disc Bimetal) technology which provides a threefold advantage - precise tripping, better repeatability, and longer life, a range of modular switches and wiring accessories. Orient Electric represents De'Longhi in India for sales & service under an exclusive strategic partnership for its brands De'Longhi, Kenwood & Braun.
Orient Electric operates with a philosophy to carve out a niche in the global fan industry and evolve into a premier lifestyle home solutions provider. With operations spanning over 35 countries, Orient Electric has earned the trust of millions of customers by providing cutting-edge lifestyle electrical products. The company has a well-organized distribution network reaching 1,25,000+ retail outlets and an extensive service network covering more than 450 cities. For more information, please visit https://www.orientelectric.com

Location

: Bengaluru
Education Qualification - Graduate / Post graduate.

The Job Role must include:-

Develops productive working relationships with dealers/distributors and sells win/win business plans.
Acts as a bridge between the company and its current market and future markets.

Responsibilities:

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Expanding Retail sales Network

o Retailer expansion target achievement by appointing new retailers/dealers and distributors.
o Follow PJC - Retail and 100% usage of SFA.
o Market Mapping
o Competition information and tracking like price, scheme, new product launch etc.
o Ensure product displays & merchandise display
o Retail Activity

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Sales Target Achievement

o Achievement of area business target (channel and category wise)- Primary Secondary Sales & Collection
o Submission of balance confirmation from trade partners after completion of every quarter.
o Promotions - Execution of BTL and support marketing by ensuring proper display placements.
o Collection of all receivables as per commercial terms & conditions of the Company.

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Promotional Schemes

o Implements trade related activities: promos, launches.
o Helps management in forthcoming products and special promotions.
o Records sales and order information and report the same to the sales department.

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Other Responsibilities

o Monthly submission of Sales MIS and channel claims.
o Ensures compliance with Orient Electric trade policies.
o Keeps track of stock movement and status of all stock.
o Conducts product trainings for Electricians, channel sales staff and Business influencers (Electrician/Contractors).
o Lead generation through site visits and drive tertiary from stores.
o Monthly settlement of defective if any of all the channel partners,
o Encourage Channel partners to adopt DMS and all the digital initiatives to enhance business productivity.