Job Description

Position Title:

Territory Sales Incharge (TSI)

Department:

Sales & Marketing

Business Segment:

Bread & Bakery Products

Location:

Bhubaneswar,

Reports To:

Area Sales Manager (ASM)

Role Objective:

To drive bread sales in the assigned territory by ensuring effective distribution, retail coverage, and secondary sales growth. The TSI will manage distributor relationships, supervise Sales Representatives (SRs), and execute sales & market development activities in line with company objectives.

Key Responsibilities:

Sales & Distribution Management

Achieve monthly sales targets (Primary & Secondary) for bread products. Ensure 100% billing and placement of bread SKUs across assigned outlets/Distributors. Drive distribution expansion by adding new outlets/Distributors point and maintaining existing ones. Monitor stock movement, freshness, and market returns.

Market Development

Implement trade marketing & promotional activities for bread category. Ensure visibility and availability of bread products in General Trade, Modern Trade, and Institutions. Identify new business opportunities in schools, hospitals, hostels, canteens, and bakeries.

Distributor & Team Handling

Manage distributor operations including claims, inventory, and ROI. Supervise Sales Representatives (SRs) and ensure daily beat adherence. Train, motivate, and guide SRs to improve sales efficiency.

Execution & Compliance

Execute market plans, schemes, and launches as per company strategy. Ensure compliance with company policies, pricing, and trade terms. Regular reporting of sales, competition activity, and market feedback.

Key Performance Indicators (KPIs):

Achievement of primary and secondary sales targets. Numeric & weighted distribution growth. Outlet productivity and market coverage. Freshness management and minimal market returns. Effective SR supervision and productivity.

Qualifications & Experience:

Graduate in any discipline (MBA/PGDM preferred). 2-5 years of sales experience in FMCG (preferably Bread / Bakery / Perishable Food segment). Strong knowledge of distributor management and retail channel. Proficiency in MS Excel, reporting, and sales tracking tools.

Skills & Competencies:

Strong sales acumen with result-oriented approach. Good communication & negotiation skills. Ability to lead and motivate a sales team. Market intelligence & competitor tracking. Willingness to travel extensively within territory.

Compensation & Benefits:

Competitive salary with performance-linked incentives. Allowances as per company policy (Travel, DA, Mobile, etc.). Career growth opportunities within the Sales function.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Work Location: In person