Field Sales Executive - Fresh Fruits (Banana Division)
(Also known as: Sales Representative - B2B Retail)
Company
Bakkhai Green Farms
Location
Field Sales - Ahmedabad
(Current focus areas: Bopal, New Bopal, South Bopal, Shilaj, Thaltej, Shela and nearby localities)
Role Overview
Bakhai Green Farms is looking for a
field sales executive
to handle daily sales of
fresh bananas
to retail outlets (kirana stores, fruit shops, carts, supermarkets, hotels, etc.) in Ahmedabad. Over time, the role will expand to
other fresh fruit categories
as the business grows.
This is a
field-based role
involving daily market visits, order collection through a mobile app, payment collection, and maintaining strong relationships with retailers.
Key Responsibilities
Daily Order Collection
Visit assigned retail outlets every morning in the allocated route/area.
Collect orders for fresh bananas (and later other fruits) using the company's mobile app or order-taking system.
Ensure accurate entry of quantity, size/grade, and required delivery time.
Route & Customer Management
Cover all outlets in the designated areas:
Bopal, New Bopal, Shela, South Bopal, Thaltej, Shilaj
and nearby localities as per route plan.
Open new outlets in the same belt by pitching Bakkhai Green Farms' products and service.
Maintain strong relationships with shop owners, managers and purchase in-charges.
Sales Growth & Market Feedback
Achieve daily/weekly/monthly
sales and collection targets
given by the company.
Identify opportunities to increase sales at existing outlets (display, secondary placements, upselling).
Gather feedback on quality, pricing, competitor activity and share it with management.
Support in adding new fruit categories and helping customers adopt them.
Basic Reporting & Documentation
Maintain
daily visit reports
, order details, new customer additions and collection status.
Update customer information (contact details, credit terms, payment history), Selfie, Location etc in the app/register.
Report any customer complaints, quality issues or delivery problems immediately.
Coordination with Operations
Coordinate with dispatch / warehouse/ Admin/ MIS team for
timely delivery
of orders collected.
Inform customers in case of any delay, stock issue or substitution required.
Ensure correct product, correct quantity and correct rate is being supplied to the customer.
Brand & Relationship Building
Represent Bakkhai Green Farms professionally in the market.
Maintain good behaviour, proper grooming and polite communication at all times.
Build long-term trust so customers prefer Bakhai Green Farms for their fruit requirements.
Candidate Profile
Education:
Minimum 10th / 12th pass
Graduate candidates are also welcome
Experience (preferred, not mandatory):
0-2 years in
field sales / FMCG / dairy / fruits & vegetables / distribution
Freshers with strong willingness to work in field sales can also apply
Key Skills & Qualities:
Must be
comfortable travelling on field
within Ahmedabad
Basic
smartphone handling
- WhatsApp, calling, using simple apps
Basic numeric ability to handle quantities, rates and payment calculations
Honest and trustworthy
in handling cash and collections
Good communication in
Gujarati and Hindi
(basic English is a plus)
Punctual, disciplined and target-oriented
Ability to build rapport with retailers and negotiate politely
Other Requirements:
Two-wheeler
with valid
driving licence
(preferred/required as per your decision)
Android smartphone (preferred)
Should be familiar with the general areas of
Bopal/New Bopal/Thaltej/Shela/Shilaj/South Bopal
or ready to learn routes quickly
Working Hours
Full-time, Day Shift (Field Job)
Morning: Market visit &
order collection
Evening:
Payment collection
and closing the day with reports
Weekly off as per company policy (e.g., Sunday or any decided weekday)
Compensation & Benefits
Fixed Salary:
?15,000
-
20,000 per month (in-hand)
No PF, ESIC or other statutory deductions from this amount as of now*
Daily Allowance (DA):
?
150 per day
(to cover food / minor daily expenses) - payable as per company policy (only working days)
Incentives (In future):
Performance-based
monthly sales incentives
for achieving and exceeding targets
Extra incentives for adding new outlets or new product categories
Growth Opportunities
Opportunity to grow into
Senior Sales Executive / Area Sales Executive / Route Supervisor
as the company expands into more fruits and more areas.
Chance to learn
fruit trade, distribution, and modern retail sales practices
.
Employment Type
Full-time, Permanent
Job Type: Full-time
Pay: ₹15,000.00 - ₹25,000.00 per month
Application Question(s):
Experience in FMCG or consumer products industry ?
Onboarded Retail Outlets & Generated sales from them in any past job ?
Willingness to work in field sales in areas such as Satellite, Thaltej, Bodakdev, Drive Road, Bopal, Prahladnagar, West Ahmedabad ETC ?
Location:
Ahmedabad, Gujarat (Required)
Work Location: On the road
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