Job Description

Description

• Accountable for effective Demand generation leading to inventory liquidation as per business plans
• Accountable for effective commercialization launch of new products
• Accountable for maintaining and improving productivity levels of field resources and critical demand generation activities
• Accountable for adoption of strategic initiatives like Metamorph, ELMS, Laser farm etc.
• Accountable for Product Stewardship and local Liaison with key stakeholders in the region

• Be a Watchdog for counterfeits and product stewardship in the region
• Orient entire team on the company product stewardship principles
• Drive ACC measures in the region
• Periodic updates on stewardship issues timely with the leadership
• In-depth understanding of the key Brand strategies and marketing objectives and develop an execution strategy crop wise-product wise- geography wise in line with business plans

• In-depth understanding of the key Brand strategies and marketing objectives and develop an execution strategy crop wise-product wise- geography wise in line with business plans
• Responsible to develop & execute territory wise market development plan for the year in consultation with the concerned Sales Lead
• Responsible for identifying and developing new business opportunities in the region
• Responsible for MC Collateral Planning and Sample requirement Planning territory wise
• Effective Planning of Budgets and monitoring progress on monthly basis
• Participate in Monthly Business Meetings of the SBU and demonstrate progress and planning for the upcoming period

• Devise key strategies for liquidation and would be accountable for achievement of liquidation targets as per business plans
• Responsible for planning & implementing marketing programs in the territory
• Drive and participate in key DG activities like Mega Farmer Meetings, Harvest Days, Key Influencer Meetings, Trade Meetings in core markets
• Monitoring progress of execution of all other DG activities by Marketing Coordinators and MA team in the region
• Always maintain updated key influencer information and provide the details for central database update

• Liaison with scientists & officials of Ag Universities, Research stations, Sugar mills and Ag.Department etc.
• Drive engagement of channel in all the core market development activities to extent possible

• Ensuring successful implementation of Digital tools & initiatives like Metamorph ELMS DCAP Laser Farm

• Develop understanding of competitive landscape and providing insights to the leadership
• Keeping track of new product launches of Competitors and provide strategic insights to the leadership
• Detailed customer profile in each of the territories in the region with in-depth understanding of the customer practices
• Detailed Customer Feedback, Market Trends, Product Positioning, Key Value Drivers to be provided to the leadership

• Monitoring and providing guidance to the marketing coordinators & Market Ignition executives for effective execution of DG Activities
• Managing Productivity of his team- Periodic assessment and evaluation of performance Coordinate with concerned MA to ensure resources are on board as per plan across the year in timely manner
• Ensure timely performance reviews for his team in the region- Goal Setting, Mid-Year and Year
• End Reviews
• Execution of the R&RA programs in the region
• Identify training needs and ensure on the job training to MC & MIEs (Technical/Job Skills)

• Alignment on the activity plan with the MA team
• Periodic update on liquidation progress crop wise and product wise
• Keeping track of customer complaints and addressing them effectively

• Monthly review with MA leadership: Resource recruitment, Planning activities, MC Collaterals progress, Feedback on quality of MA services, Budget Reconciliation/Utilization

Qualifications

• BSc Agri or MSc Agri or MBA in Agri business Management with 10 years' experience in sales preferably in pesticides
• MBA in Ag. Business Management from leading institutions like MANAGE/NAAR
• Work Experience in relevant markets with knowledge of local language is preferred

• Supervisory Skills- Able to Manage large team of Third Party Employees
• Good Technology Proficiency (Ability to lead and deliver in a technology enabled environment)
• Innovative approach to improved customer reach
• Talent Management Skills- Coaching, Championing Change, Driving results, managing for productivity
• Clarity in Communications
• Analysis & Judgement
• Solutions approach and Decision making