Telemarketers have the following duties and responsibilities:
Identify potential customers through directories, leads from existing clients, or other resources
Make outbound calls to potential or existing customers to inform them about a product or service
Follow a prepared script to provide product information and persuade potential customers
Answer incoming calls from potential customers to answer inquiries and questions
Handle customer objections or complaints by clarifying, emphasizing benefits and working around objections
Maintain operations by following policies and procedures and reporting needed changes
Maintain quality service by following organization standards
Document and update customer records based on interactions
Develop and maintain a knowledge of the evolving products and services
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