:
To manage and convert incoming enquiries from social media platforms (Instagram, WhatsApp, ads, Facebook) into free demo clients, follow up on demo attendance and package enrollment, drive cross-selling opportunities, maintain accurate client data, and enhance engagement through broadcasts while understanding client needs to improve conversion rates.
Key Responsibilities
Enquiry Management
Respond promptly to enquiries on Instagram, WhatsApp, ads, and Facebook within 1 hour.
Engage potential clients with friendly, informative responses to schedule free demos.
Follow up with leads via calls or messages to confirm demo attendance.
Demo Follow-Up
Track demo client attendance and confirm whether they attended the scheduled demo and how was the Demo.
Follow up with demo clients within 24 hours to check if they enrolled in a package and document reasons for non-enrollment (e.g., pricing, time constraints).
Report demo follow-up outcomes to the Branch Counsellor weekly for sales strategy adjustments.
Cross-Selling
Identify opportunities to promote additional services or packages (e.g., nutrition plans, personal training) during client interactions.
Suggest complementary offerings based on client fitness goals or interests during enquiry or follow-up calls.
Collaborate with the Branch Counsellor to track cross-selling success rates and refine approaches.
Data Management
Record all enquiry details (source, client name, contact, requirements) in Google Sheets daily.
Update demo attendance, enrollment status, non-enrollment reasons, and cross-selling outcomes in the tracking sheet.
Maintain accurate records of client interactions for future follow-ups.
Broadcast Messaging
Send targeted WhatsApp broadcasts (e.g., promotions, demo invites, cross-selling offers) to leads twice weekly.
Craft engaging, concise messages highlighting Slimiphy's unique offerings (e.g., toning tables, special packages).
Monitor broadcast response rates and adjust messaging based on engagement.
Client Needs Analysis
Understand client fitness goals or concerns during initial conversations and follow-ups.
Identify reasons for non-conversion or non-enrollment (e.g., pricing, location) and report to the Counsellor.
Suggest tailored demo experiences or cross-selling options to address client hesitations.
Key Result Areas (KRAs)
KRA
Key Metric / Goal
Enquiry Response Rate
Respond to 100% of enquiries within 1 hour daily.
Demo Conversion
Convert 40% of enquiries into demo bookings monthly.
Demo Follow-Up
Follow up with 100% of demo clients within 24 hours and document outcomes.
Cross-Selling Success
Achieve 15% of demo clients purchasing additional services/packages monthly.
Data Accuracy
Maintain 100% accurate and updated Google Sheets daily.
Broadcast Engagement
Achieve 25% response rate on WhatsApp broadcasts monthly.
Non-Conversion Analysis
Document reasons for 90% of non-converted leads and non-enrolled demo clients monthly.
Actionable Steps to Achieve Results
Check Instagram, WhatsApp, and Facebook inboxes every 2 hours during work hours to ensure prompt responses.
Use scripted responses for common enquiries and cross-selling pitches to maintain consistency and speed.
Log every interaction, including demo attendance and enrollment outcomes, in Google Sheets immediately after contact.
Contact demo clients within 24 hours post-demo to confirm enrollment status and explore cross-selling opportunities.
Analyze non-conversion and non-enrollment trends weekly, discussing solutions with the Branch Counsellor.
Test different broadcast messages (e.g., emojis, cross-selling offers) to boost engagement and track responses.
Qualifications
Education: 12th pass or diploma in any field; Bachelor's degree preferred.
Skills:
Strong communication skills (English, Hindi, Gujarati).
Proficiency in Google Sheets and WhatsApp Business.
Ability to engage clients empathetically and persuasively.
Basic understanding of fitness services and packages to explain offerings and cross-sell effectively.
Job Type: Full-time
Pay: ₹10,000.00 - ₹18,000.00 per month
Schedule:
Day shift
Work Location: In person
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