Job Description

CRM & Marketing Automation Executive

We are seeking a

CRM & Marketing Automation Executive

to manage and optimize multi-channel CRM communications, including

WhatsApp, Email, SMS, and automated lead nurturing workflows

. The role focuses on improving

lead engagement, follow-ups, and conversion efficiency

through structured automation, campaigns, and data-driven optimization.

Key Responsibilities

CRM Automation & Lead Management

Configure and optimize CRM workflows, lead stages, scoring, and automation rules Manage auto-assignments, follow-up reminders, escalation alerts Ensure real-time lead syncing from ads, forms, website, and walk-ins

WhatsApp Marketing

Execute WhatsApp campaigns via CRM or WhatsApp Business API Manage templates, broadcasts, drip campaigns, and nurturing flows Track delivery, engagement, replies, and opt-outs Coordinate real-time lead handoffs with admissions teams

Email Marketing & Automation

Plan and run email campaigns for admissions, webinars, and updates Build automated journeys for new, cold, and applicant leads Maintain segmentation, hygiene, opt-ins, and compliance Track opens, CTRs, and conversions

SMS Marketing

Set up bulk and trigger-based SMS automation Manage reminders, alerts, and deadline notifications Monitor delivery and targeting accuracy

Campaign Planning & Reporting

Plan and execute integrated WhatsApp, Email, and SMS campaigns Maintain a campaign calendar aligned with admissions cycles Generate CRM and campaign performance reports Analyze metrics, identify drop-offs, and optimize workflows

Data Quality & Compliance

Maintain CRM data accuracy, hygiene, and de-duplication Ensure data privacy, consent, and communication compliance
Tools & Platforms

CRMs: LeadSquared, Zoho, HubSpot, Salesforce, Freshsales WhatsApp APIs: WATI, AiSensy, DoubleTick Email & SMS tools integrated with CRM Google Sheets / Excel for reporting
Qualifications & Skills

Graduate/Postgraduate in Marketing, IT, Business, or related field 2-5 years experience in CRM operations or marketing automation Strong expertise in WhatsApp, Email, and SMS workflows Experience in education/admissions or high-volume lead environments preferred Skills in CRM automation, campaign analytics, lead nurturing, and cross-team coordination

Compensation & Employment Terms

The selected candidate will undergo a

3-month trainee

with a monthly stipend of

?10,000

. Upon successful completion and confirmation, the

monthly salary will be revised to ?17,500

based on performance and role fit.

Interested candidate share your cv to this number 90439 70288

Job Types: Full-time, Permanent

Pay: ?17,500.00 - ?20,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement Paid time off Provident Fund
Work Location: In person