Job Description

Function: Education



Location: BIR, GB



Work Arrangement: On-site




THE ROLE
At Wella, Educators change lives of Hairdressers. You are inspiring, influential and have strong commercial expertise. In this role you will efficiently cover high potential customers with engaging Education on and offline.
You will work in close collaboration with your Sales team to partner with and support customers through every step of their career, to become passionate advocates endorsing Wella Education, and strengthening the largest community of Hair professionals in the world.
Why? Because these customers will reward us with their long-term loyalty and business growth, enabling you to achieve your career and business objectives.
YOUR KEY DELIVERABLES

• Generate growth by efficiently delivering inspirational and value adding Education across multiple touchpoints including in-salon, via Wella Studios/Training centers and virtually.

• Gain new customers by inspiring and influencing hairdressers and cultivating strong relationships that make you the preferred partner over other manufacturers.

• Build education reach and awareness through social media activations that empower community engagement.

• Commit to invest in your Capability enabling you to perform with excellence as well as being the center of expertise for your Sales team.

YOUR CORE COMPETENCIES

• You have a proactive and personalized approach to In-Salon training, Collective seminars and Virtual Classroom, always inspiring professionals to maximize the opportunity each client brings.
• You have strong ability to efficiently change behavior through education
• You co-ride with your sales team, supporting them with new customer contacts, joint Gain visits and execute activities defined to reach Gain targets.
• You demonstrate fluent technical support in Customer and Sales meetings for all Initiatives and product launches.

• You are present on social media with a business account & engage with your communities to energize them to create content and drive earned awareness of education activities, product, and service innovations.
• You create Color & Craft focused content, Digital EduTainment, and always-on curriculum that drives consistent Color/Care/Education awareness, increased reach, and community generated content for your local brand and education accounts as well as your own business social media account.
• You represent Education internally and externally as an influential and credible face to the industry.

YOUR PROFESSIONAL PROFILE
YOU ARE COLLABORATIVE

• You are in close collaboration with your sales team, demonstrating your presence to retain and support customers.
• You nurture and develop stylists/salon owners throughout their career.
• Credible connection with external partners including artists and influencers.

YOU ARE COMMITTED

• Leading by example, self-initiative and proactive, you are the perfect counterpart to support your sales colleagues.
• Methodological and strong ability to energize, engage and enable others who work around you.

YOU ARE CREATIVE

• Experience in demonstrating, training, presentation, and communication both on and offline to bring the core messages and education curriculum to life across all touchpoints.

YOU ARE COURAGEOUS

• Bring stylists/industry voice into multifunctional team meetings, trainings and can envision key stakeholders including area sales managers and regional leaders.
• Role modeling Education expertise when interacting externally and internally.

YOU ARE CONNECTED

• In-depth knowledge of Beauty/ HD industry and local marketplace.
• Commercially and sales savvy to coach high potential salons owners/managers on business strategy & development certification.
• Strong competitor awareness.

YOUR QUALIFICATIONS

• Valid Hairdresser/Cosmetology license with a minimum 2-year salon experience as a licensed stylist and a professional and influential image across social media channels.
• Excellent use of social media for customers and team communication (Instagram, TikTok, WhatsApp, Facebook)
• Self-management and ability to successfully plan own time/area/route
• Demonstrate organized, solution-orientated thinking & actions.
• Demonstrate proactive & self-initiative approach.
• Structured, solution-oriented thinking with strong analytical and strategic abilities
• Proficient with Microsoft Office Suite (Outlook, Word, PPT, Excel) and Apple (iPad/apps)

This role requires min. 60-80% travel time (incl. overnight travel) - Valid driver\'s license and ability to travel long distances
RELEVANT PROTOCOLS:

• Co-riding Sales & Education
• Joint Ed. Plan
• In-Salon/Collective Training
• Hybrid IST \xe2\x80\x93 Digital
• Education/Brand Trainer Guidelines

SCOPE OF WORK, KEY PERFORMANCE INDICATORS/MEASURES




50% capacity 1-1 co-riding and in-salon training for your high potential customers

5-10% capacity collective/virtual training for mid-high potential customers

15-20% capacity Virtual/Studio education for all customers

10-15% community building and content creation via social media activities.

10-15% building own and sales capabilities





Present, active, and creating content on Instagram according to the guidelines linked to my role. (Digital Improver, Enthusiast, connectED)

Digital Improver +1k followers Posting frequency 2 per week (IG)



Digital Enthusiast +5k followers Posting frequency 3 per week (IG)



ConnectED +15k followers Posting frequency 15 per week (IG & TikTok)



Digital Improvers

Social Media & Virtual Classroom Bronze



ConnectED Community (priority 1) & Digital Enthusiasts (priority 2)

Complete Advanced Digital Content Creation Complete Community Management Training



Complete all relevant Education Academy Bronze, Silver and Gold curriculum within agreed time