development, testing, SEO, content, digital ads, and data
, ensuring seamless coordination between technology and marketing functions to deliver business growth and online visibility.
Key Responsibilities:
Technical & Development Management
Oversee the activities of
development and testing teams
, ensuring timely delivery of projects.
Coordinate with developers to align technical implementation with marketing and business goals.
Monitor website performance, uptime, speed, and user experience improvements.
Manage basic
technical SEO
and integration between marketing tools, CRM, and analytics platforms.
Digital Marketing Leadership
Plan and execute
Google Ads, SEO, and social media campaigns
to increase leads and conversions.
Manage
paid ad campaigns
(Google, Meta, LinkedIn) and optimize ROI through data-driven decisions.
Implement
SEO strategies
for on-page, off-page, and technical optimization.
Oversee
content creation
for websites, blogs, and marketing materials ensuring SEO alignment.
Data & Analytics
Track and analyze marketing metrics using
Google Analytics, Search Console, and CRM dashboards
.
Manage the
data team
for reporting, audience segmentation, and performance insights.
Provide regular reports to management with actionable insights and improvement plans.
Sales & Lead Generation
Develop and execute
lead generation strategies
through paid campaigns, SEO, and email marketing.
Work closely with the sales team to improve lead quality and conversion rates.
Monitor and optimize marketing funnels to drive revenue growth.
Team Coordination & Strategy
Lead and coordinate cross-functional teams including
technical, content, SEO, and marketing
.
Conduct regular meetings to review performance and align departments with company goals.
Stay updated with emerging technologies and digital marketing trends.
Required Skills & Qualifications:
.
4-8 years of combined experience in
technical project management and digital marketing
.
Strong knowledge of
Google Ads, SEO, analytics, and marketing automation tools
.
Hands-on experience with
WordPress / web platforms
,
CRM systems
, and
Google Tag Manager
.
Excellent communication, leadership, and coordination skills.
Analytical mindset with the ability to translate data into marketing strategy.
Job Type: Full-time
Pay: ₹17,260.38 - ₹65,308.75 per month
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