Job Description

Position: Technical Content Writer

Job Summary:

The profile will be responsible for creating compelling, engaging, and SEO-optimized content for various digital platforms for both in house and clients' needs.. The role demands a strong command of language, a knack for storytelling, and the ability to tailor content for different audiences and channels.

Key Responsibilities:

1. Content Creation

Write high-quality and original content for blogs, articles, website pages, email campaigns, and social media posts. Craft engaging and persuasive ad copy for digital marketing campaigns. Develop whitepapers, case studies, and eBooks to support lead generation efforts.

2. SEO Optimization

Research and incorporate relevant keywords into content to enhance organic search visibility. Write meta titles, descriptions, and other on-page SEO elements for website pages. Collaborate with the SEO team to ensure content aligns with search intent and ranking goals.

3. Content Strategy and Planning

Collaborate with the marketing team to develop content strategies that align with business objectives. Plan and maintain an editorial calendar to ensure timely delivery of content. Research industry trends, audience preferences, and competitors to identify content opportunities.

4. Editing and Proofreading

Proofread and edit content for grammar, tone, style, and accuracy. Ensure all content adheres to brand guidelines and maintains a consistent voice. Conduct quality checks to ensure error-free and polished deliverables.

5. Collaboration

Work closely with designers and social media teams to create visually appealing and cohesive content. Partner with subject matter experts to produce industry-specific content. Support cross-functional teams with content needs, including marketing campaigns and client presentations.

6. Performance Analysis

Track the performance of published content using analytics tools. Identify what works and refine content strategies accordingly. Provide regular performance reports and insights to stakeholders.

7. Staying Updated

Stay informed about the latest content trends, digital marketing techniques, and audience preferences. Experiment with innovative content formats and storytelling techniques to improve engagement.

Requirements:

Bachelor's degree in English, Journalism, Communications, or a related field. Proven experience as a Content Writer, Copywriter, or similar role in a digital marketing setup. Strong writing, editing, and proofreading skills with attention to detail. Familiarity with SEO best practices and tools (e.g., SEMrush, Ahrefs). Knowledge of content management systems (e.g., WordPress). Ability to handle multiple projects and meet deadlines in a fast-paced environment. Excellent research skills and the ability to write for diverse industries and audiences.

Key Performance Indicators (KPIs):

Content Performance Metrics

Increase in organic traffic to blog pages and other content assets. Growth in engagement rates, such as time spent on page and shares.

SEO Metrics

Improvement in keyword rankings for target terms. Increase in click-through rates (CTR) for SEO and ad content.

Content Volume and Quality

Number of pieces of content delivered per month. Reduction in errors and revisions required during the review process.

Audience Engagement

Growth in social media shares, comments, and interactions for content. Positive feedback or testimonials from internal and external stakeholders.

Lead Generation Support

Increase in leads generated from gated content (e.g., eBooks, whitepapers). Conversion rates from email campaigns and landing pages.
Job Type: Full-time

Pay: ?18,000.00 - ?25,000.00 per month

Benefits:

Commuter assistance Flexible schedule Paid time off
Ability to commute/relocate:

Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Technical writing: 1 year (Preferred) Content development: 2 years (Preferred) SEO Writing : 1 year (Preferred)
Language:

English (Preferred)
Work Location: In person