Job Description

Job Title:
Digital Marketing Manager/ Digital Marketing Sr. Manager
Business Unit:
Strategic Business Research
Location:
Mumbai
At Sun Pharma, we commit to helping you "Create your own sunshine"- by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, you'll find yourself becoming 'Better every day' through continuous progress. Exhibit self-drive as you 'Take charge' and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we 'Thrive together' and support each other's journeys."
Key responsibilities:
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with the business teams and supporting teams (like IT and medical team), and agency partners to launch campaigns on time and on budget.

• Plan and execute all digital marketing campaigns, including SEO/SEM, marketing automation, multichannel marketing, influencer marketing, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assets against goals (ROI and KPIs)
• Identify new trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies and understanding on marketing campaigns
• Collaborate with internal business teams to plan, design and build memorable digital experiences for brands/ services
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Job Requirements
Educational Qualification
Engineer, MBA in Marketing. Certification in Design Thinking, Digital Marketing
Experience
4 to 6 Years

• Proven working experience in digital marketing and up-to-date with the latest trends and best practices in online marketing and measurement
• Demonstrable experience leading and managing SEO/SEM, MCM, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Knowledge of website analytics tools (e.g., Google Analytics, SEMRush) and social media listening tools (eg:Radian6, Meltwater)
• Experience in setting up and optimizing Google Adwords, FB, Insta and you tube campaigns
• Decent knowledge of HTML, tags and search consoles development
• Strong analytical skills and data-driven thinking

Your Success Matters to Us
At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let's create a brighter future together!
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).

Skills Required