Job Description

Position Description
Business Division:
Corporate
Department:
Branding
Location:
Mumbai
Position Title:
Team Member Corporate Branding & Communications
Level:
E3 / E4
Reporting to (Title):
Lead Corporate Branding
Position Purpose
To manage the creative development and brand expression across all visual and narrative touchpoints, ensuring consistent and impactful communication of the brand identity aligned with strategic objectives.
Strategic Responsibilities
Operational Responsibilities
Internal Communication

• Develop executive and key corporate messages in line with organizations business communications strategy
• Responsible to support Lead Corporate Branding in planning communication campaigns that are employee facing and spear-headed by various functions (including Finance, CRO, Legal, Ethics, CSR, Global Delivery and HR) and leaders across the organization
• Manage other internal communications (which include new business wins, awards, quarterly results) and obtain necessary approvals with internal stakeholders
• Coordinate with external creative agencies and internal graphic designers to develop collateral such as campaign mailers, banners posters, digital assets for digital and social media campaigns on different channels.
• Coordinate with various internal stakeholders to develop required content for communication.
• Work with the HR and other support functions to coordinate internal events and related communications
• Create brand awareness among internal stakeholders through employee outreach, multi-function co-ordination, employee engagement, newsletters, digital communications
• Create messages and ad-hoc communications as per requirement

External Communication & Branding

• Deal with external agencies on regular basis for events, media releases, social branding activities.
• Create effective communications for the organization to interact with the public through various digital channels.
• Help maintain the organization's public perception, goodwill, image, and identity.
• Support the Lead - Corporate Branding in arranging interviews with the organization's top executives and draft the speeches.
• Create & manage content for website
• Draft and develop press releases about major launches and big events.
• Reach out to media for press release coverage and respond to information requests from the media

Financial Responsibilities
People Responsibilities
Education Qualification
Bachelor's/Master's degree in public relations, journalism, communication, English or business
Work Experience
4 - 5 years of experience in external, internal communication & branding
Industry to be Hired from
Any industry
Functional Competencies

• Understanding of brand positioning, architecture, and guidelines.
• Ability to maintain brand consistency across all channels and touchpoints.
• Develop clear, engaging, and audience-appropriate content.

Interaction Complexity and Team Work
Interaction With
Frequency
Purpose of Interaction
Internal: * Marketing Team

• Corporate Communications

• Leadership

• Design Team

Weekly
Weekly
As Needed
Frequently
Coordinate campaigns, share branding assets, align messaging.
Align on key messages and PR materials.
Present branding concepts or updates, gather feedback.
Collaborate on brand visuals and digital content.
External : * Creative & Advertising Agencies

• Vendors (e.g., printers, merchandise suppliers)

• Media/Publications

• Event Organizers

As Needed
As Needed
Occasionally
Occasionally
Briefing, reviewing creatives, ensuring alignment with brand guidelines.
Coordinate production of brand collaterals.
Share brand assets or coordinate for PR features (via communications).
Support corporate presence and branding at events or conferences.