Job Description

:

• Brand Communication Development & Implementation Navyasa

• Campaign Management: Plan, execute, and monitor marketing campaigns across various digital and traditional platforms (e.g., email, social media, print, events, etc.).
• Content Creation: Develop engaging and relevant content for blogs, newsletters, website, and social media to attract and engage target audiences.
• Market Research: Conduct market research to identify trends, customer preferences, and competitive insights, helping shape future marketing strategies.
• Brand Management: Ensure consistent messaging and branding across all marketing materials and communication channels.
• Social Media Strategy: Manage social media accounts and create content that drives engagement, awareness, and leads.
• Performance Tracking: Analyse the performance of marketing campaigns, using tools like Google Analytics, social media insights, and other metrics to optimize and report on results.
• Event Planning: Assist in organizing and promoting events, trade shows, and conferences to engage with clients and prospects.

• BTL Brand Activations
• Consumer trends : insight mining from primary markets, social media & other media
• Track & drive competitor activities & performance across all media (ATL, Social & Ecommerce)
• Create monthly reports on brand performance, impact areas, consumers trends
• Ensure positivity around the brands through PR and Media Relations (India and International Markets)

• Maintaining media relations with key media publications & agencies
• Ensuring brands visibility in media through relevant stories and advertisements.
• Product Development, Improvement & Protection

• Participate in monthly meetings with business teams to provide insights on brand performance for continued innovation and enhancements
• Co-ordinate with agencies to create appropriate messages for brand expansion
• Follow up and co-ordinate for timely execution of content across all digital platforms
• Strategy, Budgeting & Planning

• Stay current on market trends and competitor activities
• Formulate monthly & annual plans for building brand awareness & consideration
• Collate budget data for brand spends and maintain a record of the same
• Handle spends against budgets data with close monitoring for the function and present to Head - B&C regularly
• Ensure budget reconciliation is done every month

Mandatory Skills: * Communication Development (Concept creation, advertising brief writing, creative evaluation)
Consumer Intelligence: insight mining from Primary markets