Job Description

Company Overview ReachLocal operates in the Marketing Services industry. Role and Responsibilities Part of the Middle Management Team, the Team Lead - Digital Marketing will manage a team of specialists in SEO to help carry out the tactical approaches. This role interfaces with internal customers and supports team in our international offices. The focus of the role is to manage the campaign life cycle, drive optimization based on best practices and advertiser inputs, retain the book managed (advertiser as well as budget) and maintain quality score above benchmarks defined. The candidate must be flexible and able to multitask across a variety of job duties. Oversee and manage the assigned team of SEO analyst and drive campaign traffic and revenues Measure, report, and optimize the performance of all online marketing campaigns and assess against KPIs set PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL), and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks, and impressions. Ensure team completes all task assigned by respective account managers and meets the SLA defined Ensure team meets its annual objectives Coaching and development of team members Manage career roadmap for team members Complete audits for the team assigned as per sample size agreed with the reporting manager Resource planning to ensure capacity is maintained at the optimum level Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved Work closely with Quality & Training teams to drive continuous improvement initiatives Participate and contribute in calls with International teams, operational team meets & training sessions Look for areas of opportunity / gaps in process to improve efficiencies Work overtime when needed to meet critical deadlines Complete ad hoc tasks and projects as needed Candidate Qualifications Good execution and managerial skills Ability to prioritize workload & meet deadlines Focused and detail-oriented Adaptability / Ability to Multitask Good communication skills (written & spoken) Good Ms Office Skills / Presentation Skills Open to Feedback & Suggestions Strive for excellence and can take quick decisions Ability to drive and motivate the team to excel Required Skills Good understanding of Online Marketing Industry (International) Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing Google AdWords / Google Analytics / Yahoo Bing Certified (preferred) Skills: seo,sem

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