Job Description

About Paytm: Paytm is India's leading mobile payments and financial services distribution
company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the team: This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media.
About the role: The PR Associate will support various initiatives within the marketing department aimed at driving Paytm's growth. This includes event management, customer acquisition, and social media engagement, as well as contributing to the development and success of the other programs.
Why join us?
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!
Job Title: PR executive
Location: Noida
Job Overview:
As a PR Executive, your role involves managing relationships with journalists, editors, producers, and social media leads across major media outlets. You'll be responsible for ensuring timely and accurate communication between Paytm and the media-across print, digital, TV, and regional platforms. This includes responding to media queries, tracking ongoing coverage, supporting key announcements, and handling press release dissemination. A key part of your role will be to engage with fintech and business media, support TV and social media interactions, and coordinate with internal teams to ensure aligned and consistent messaging across platforms.
Requirements:
Education & Experience:
Bachelor's/Master's degree in Communications, Public Relations, Journalism, or related fields (not mandatory though)
5-7 years of experience in corporate communications, media relations, or PR, with a strong background in managing publications, TV and regional media.
Experience working in fintech or technology-related industries
Skills & Competencies:
Strong media relations across all TV channels, fintech media (including print, online, regional media)
Strong understanding of digital media platforms (Twitter, Facebook, Instagram, LinkedIn) and traditional media (print and TV).
Proven track record in managing media relationships, with the ability to influence coverage and control narratives effectively with TV media
Excellent communication, writing, and public speaking skills.
Ability to manage high-pressure situations, with swift decision-making and response.
Crisis management experience and quick thinking.
A strong network of media contacts, especially within the fintech media.
Ability to collaborate across teams and with external stakeholders.
Knowledge of media monitoring tools and social media management platforms.
A proactive, self-driven, and results-oriented mindset.