Job Description

Key Responsibilities

Campaign Strategy & Management

Plan, execute, and optimize digital marketing campaigns across Meta Ads, Google Ads, YouTube, and other platforms. Develop performance-driven strategies to increase reach, engagement, leads, and conversions. Manage paid campaigns for brand building, sales promotions, service offers, and new model launches. Ensure campaigns align with OEM guidelines and business objectives.

Social Media Leadership

Lead social media planning, content ideas, and content calendar management. Review and approve posts, stories, reels, and videos to maintain strong brand presence. Monitor performance insights and drive continuous improvement. Guide the team in community management and audience engagement.

Website, SEO & Lead Flow Management

Oversee website updates, landing pages, and lead forms to ensure smooth lead capture. Implement SEO strategies to improve rankings and organic traffic. Coordinate with internal teams and agencies for technical updates. Track and ensure timely follow-up and conversion of digital leads by coordinating with sales teams.

Team Collaboration & Leadership

Lead, train, and support a small digital team to improve output and creativity. Work closely with branches, sales teams, and OEM marketing on campaigns and approvals. Manage agency relationships for creative and technical support.

Performance Analytics & Reporting

Track digital KPIs and prepare performance reports for management review. Analyze traffic, lead funnel, cost efficiencies, and ROI. Provide data-backed recommendations for growth and optimization.

Branding & Creative Oversight

Supervise creation of promotional materials, customer stories, event coverage, and visual creatives. Ensure brand consistency across all digital touchpoints.

Skills & Qualifications

Bachelor's degree/Diploma in Marketing, Business, Communication, Media, or related fields.

3-10 years

of strong hands-on experience in digital marketing. Expertise in Meta Ads, Google Ads, analytics tools, SEO, and content strategy. Ability to lead, mentor, and manage a team effectively. Strong copywriting and basic design/video editing skills (Canva/Photoshop) preferred. Excellent communication, analytical thinking, and coordination skills
Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹30,000.00 per month

Benefits:

Cell phone reimbursement Food provided Health insurance Internet reimbursement Leave encashment Life insurance Provident Fund
Work Location: In person