Job Description

About the Role

We are looking for a

Senior Content Marketing Executive / Team Lead

to drive our

medical content, social media strategy, and influencer partnerships

.

If you are a

strong individual contributor

, you will focus on writing, creating, and managing campaigns. If you come with

team management experience

, you will additionally lead writers and interns, steering content strategy at scale.

The common thread: you'll play a key role in shaping how patients, caregivers, and the healthcare community engage with our brand.

Key ResponsibilitiesContent Strategy & Creation

Write and oversee

high-quality, patient-friendly medical content

for blogs, product pages, newsletters, and health libraries. Translate complex medical concepts into

accessible language

while ensuring accuracy and compliance. Align all content with

SEO and AEO/GEO best practices

. Manage and execute a

content calendar

around campaigns, awareness days, and brand initiatives.

Social Media (Organic)

Plan and implement

organic social media strategies

(Instagram, LinkedIn, Facebook, YouTube). Manage posting, storytelling, carousels, reels, and

community engagement

. Monitor performance and adapt content to maximize reach, engagement, and impact.

Influencer & Community Campaigns

Identify and collaborate with

health, wellness, and lifestyle influencers

for organic campaigns. Create influencer briefs, oversee deliverables, and ensure messaging aligns with brand tone. Build and maintain a

network of micro-influencers and advocates

to amplify reach.

Team Leadership (for Team Lead role)

Lead and mentor writers, interns, and junior content executives. Review content output for

quality, tone, and compliance

. Coordinate cross-functionally with SEO, product, and design teams. Foster a collaborative, creative, and accountable team culture.

Qualifications & Skills

3-5 years of experience in

content marketing, social media management, and influencer campaigns

(healthcare/pharma/wellness preferred). Strong writing and editing skills with ability to

simplify medical concepts

. Proven record of

organic growth through content and social campaigns

. Understanding of

SEO, analytics, and social media trends

.
Tools experience:

Google Analytics, GSC, SEMrush/Ahrefs, Hootsuite/Buffer, Canva/Adobe Suite

.

Pelase share your cv to hrteam@mrmed.in

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person