Job Description

About Taxmann :Taxmann is the leading publisher on tax and corporate laws in India. Besides publishing books, it maintains the most accurate and largest online database on Direct-taxes (Domestic as well as International Taxation), Corporate Laws, Indirect-taxes, Accounts & Audit, and Indian Acts & Rules. Taxmann has sales offices/resident representatives throughout India and overseas. Roles & Responsibilities- Devise and execute methods to track, report, analyze and improve SEO performance- Conduct full-scale SEO audits (technical, on-page, and off-page) on mobile and desktop versions to provide recommendations for improvement in critical areas such as keyword optimization on metadata, data-tracking, and content quality in real time. - Create data studio reports to monitor performance - using UA, GSC, and GA4 data.- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors.- Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings.- Develop keyword plans by conducting keyword research on a regular basis to generate content ideas and optimize existing content.- Take Ownership of end-to-end SEO activities, including keyword research, competitor monitoring, content updating, data tracking & reporting.- Collaborate with SEO managers, the technical Department, and other in-house marketing teams.Requirements- 2-3 years of dedicated hands-on SEO experience.- Highly organized, with strong attention to detail.- A demonstrable track record of delivering results through actionable SEO strategies.- Should be able to SWOT analysis considering SEO techniques.- Day-to-day project management of planned tasks- Tracking, reporting, and providing detailed analysis of project performance.- Up-to-date with the latest trends and best practices in SEO.- In-depth knowledge of ranking factors and search engine algorithms- Comfortable working in a dynamic and fast-paced work environment.- Proficiency in MS Office (Excel, Word, PowerPoint)- Working knowledge of HTML and CSS. (ref:updazz.com)

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