Job Description

Job Title - Influencer Marketing ExecutiveLocation: Gurgaon/HybridExperience: 2-4 yearsAbout the Company-TalentGum is a leading e-learning platform launched in 2021 that aspires to transform the scope of extra-curricular education globally by encouraging the all-round development of children. The platform offers a multitude of expert-curated live, online courses such as dance, music, public speaking, art, and chess that are taught by subject-matter experts. These courses are specially designed to maximize the learning of children in the age group of 4 to 14. TalentGum is trusted by 1 lakh+ happy registered users across 70+ countries. About the RoleWe're seeking a resourceful and relationship-driven Influencer Marketing Executive to help us build TalentGum's creator network. You'll lead influencer campaigns end-to-end - from scouting and negotiating to creative collaboration and performance review - while also supporting broader branding initiatives.Key Responsibilities- Identify, vet, and manage influencer partners in parenting, education, and lifestyle niches.- Coordinate campaigns: briefings, contracts, content reviews, and reporting.- Collaborate with creators to develop reel-first, authentic content aligned with brand goals.- Write influencer briefs and messaging while ensuring brand alignment.- Repurpose influencer content across paid media, socials, and landing pages.- Support core brand and marketing deliverables: ad copy, sales decks, and collaterals.- Use AI tools to streamline creator outreach, research, and workflow.- Stay ahead of content trends, influencer strategies, and digital brand activations.What We're Looking For- 2-4 years of experience in influencer marketing, creator management, or digital partnerships.- Proven experience in leveraging influencer marketing to drive measurable brand impact - such as growing 10K-20K+ followers or generating 50K-100K content views within a 3-6 month campaign window.- Strong interpersonal and coordination skills.- Excellent copywriting and content evaluation ability.- Awareness of digital branding, performance funnels, and audience personas.- Experience using CRM tools, influencer platforms, or AI-based outreach solutions. (ref:updazz.com)