Job Description

Role Summary :

- This role entails managing the P&L and heading all brand management activities and operations for a very exciting launch planned at VLPL. The launch is planned for later this year in a very fierce category in India

- This will be a retail led brand and hence focus will be on building distribution and investing in measures to aid offtake. Post a certain revenue threshold the intent is to invest in mass media and this individual will be responsible for handling that as well.

Operational Deliverables :

- Responsible for achieving overall top line & bottom line objectives

- Responsible for all brand activations (offline and online)

- POSM management / In store visibility execution

- Competition benchmarking

- Forecasting and working with relevant team members to ensure month on month stock availability

- Working with the relevant sales / channel team to ensure revenue growth across general trade and ecommerce

Educational Qualifications : MBA in Marketing from a Tier 1 Institute in India

Experience Required :

- Must have experience of minimum 5-6 years of FMCG experience. Ideally a Brand Manager role in a well-known FMCG Company

- Strong conceptual knowledge of FMCG best practices

- Proficient in Microsoft Excel

What's in it for you? :

Become a part of one of India's most successful DTC startup that is aspiring to now evolve into a FMCG major in India. Work with a passionate bunch of individuals who are looking to make this dream a reality. If you are a hustler and aspire to be a part of our growth journey, this is the perfect opportunity.

Along the way expect exposure in :

- Design and Creative Thinking

- Market Research

- New Product Development

- Communication Development

- Media Strategy & Planning (Television & Digital)

- Digital Marketing