Strategy & Planning-Head Experience-More than 6 Years.
Responsible for leading and mentoring a team of strategy and providing guidance and feedback on their work.
Works collaboratively to determine vision and execution plan, including content scope and needs, content restructuring needs, content development plan, and project execution plan for all online learning solutions, including self-assessment.
Coming up with new & out of the box ideas every time.
Developing scripts, voiceovers, storyboards, and other content relating to BTL Campaign.
Collaborate with cross-functional teams, including product, design, and marketing, to ensure the content aligns with business goals and objectives.
Identify customers\xe2\x80\x99 needs and gaps in our content and recommend new topics.
Making pitch presentations with smart use of Power Point and Google Slides (presentation skills are mandatory)
Help in developing various collaterals and communication material such as leaflets, pamphlets, brochures, detailers etc. (have a sense of designing).
Cracking briefs for BTL campaigns and coming up with BTL promotional plans (creative & strategic thinking)
Understanding brand\xe2\x80\x99s objectives and designing campaigns based on the objectives (understanding of marketing concepts)
Develop and execute a content marketing strategy that aligns with the company\'s brand voice and values
Use analytics and metrics to track the effectiveness of content marketing campaigns and make data-driven decisions to optimize content for engagement and conversion
Stay up-to-date on content marketing trends and techniques, continuously improving content strategy and execution