Job Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
Be

Extraordinary

by Leading Collectively to Inspire transformational Creativity.*
Create an

Open

environment byBalancing People and Client Experiences by Cultivating Trust*.
Lead

Optimistically

by Championing Growth and Development to Mobilize the Enterprise*.

Reporting: This role will have a reporting to President - Strategy, WPP Media - South Asia

Role Summary and Impact

WPP Media is looking for an experienced professional expert to lead our Strategy and Transformation team - one who is adept in understanding how brands win in the world of data and AI and has the ability to truly understand clients' business needs and be a trusted advisor to the client.
You will be the "think-center" for WPP Media West region and a key person to build and drive the strategy function across a wide portfolio of clients across multiple industries.
You will be responsible for connecting the dots across business, consumer, media, communication, data, technology and more to drive outcome-based solutions for clients.
This role comes with an extensive remit and responsibility. You will not only work across existing businesses but will also play a crucial role in defining the agency's market narrative for Solutions, data, products & capabilities. You will be one of the pillars defining the product and strategy narrative for WPP Media India

4 best things about the job:

Be part of the core leadership team who will define the vision for the strategy and product function of WPP Media The opportunity to collaborate with and learn from the best minds in the organisation across cross functional teams, locally and globally Work on the largest and most diverse brands in the country Work in an environment that promotes freedom, flexibility, empowerment and diverse working styles to solve real business problems.

Key Responsibilities:

Full-Funnel Media Deployment: Spearhead the development and execution of a comprehensive full-funnel media deployment approach. This involves strategically planning campaigns across various stages of the customer journey, from awareness to conversion. Strategic Planning: Develop integrated media strategies aligned with client objectives, ensuring a seamless blend of traditional and digital channels. Client Collaboration: Build strong, collaborative relationships with clients to understand their business goals, challenges, and opportunities. Provide strategic insights and recommendations to address client needs. Development of Integrated Media Models: Create and implement innovative and customized media models that integrate various channels to drive optimal client outcomes. These models should leverage a data-driven approach, utilizing predictive analytics to enhance strategic decision-making. Data-Driven Approach: Implement a data-driven approach to analyze campaign performance, consumer behaviour, and market trends. Utilize data insights to refine and optimize media strategies for improved business outcomes. Set up Data war rooms, Market mix modelling and strategic thinking across key clients across industries & sectors Market Research: Conduct thorough market analysis, competitor assessments, and industry trends to inform strategic recommendations. Utilize data-driven insights to guide decision-making processes. Cross-Functional Collaboration: Work closely with other departments, including creative, analytics, and account management teams, to ensure cohesive and impactful campaign execution across the entire customer journey. Innovation: Stay abreast of emerging technologies, media trends, and industry developments. Integrate innovative approaches into strategic plans to maintain a competitive edge. Performance Analysis: Implement robust measurement and analytics frameworks to assess the performance of media campaigns at every stage of the funnel. Provide timely and actionable insights, employing predictive analytics to forecast and drive optimal business outcomes. Budget Management: Collaborate to develop and manage budgets for full-funnel media campaigns, ensuring optimal allocation of resources and ROI for clients. Thought Leadership: Establish thought leadership in the field of media strategy by staying at the forefront of industry trends, contributing insights, and representing Mindshare at industry events. Share expertise internally and externally to elevate the agency's profile.

How you will make an IMPACT:

Demonstrates an inclusive leadership style, able to lead with clear instructions and direction while continually seeking out feedback Collaborates with account leads, new business teams, data, digital and strategy teams to improve the quality of our strategic output across clients and pitches Delivers innovative and effective strategy that drives us forward as an agency Deliver localized data, product & strategic capabilities positioning & delivery mechanism Inspires and coaches agency teams to be better planners and strategists, e.g. facilitation and output of ideation sessions Inspires and drives a data-centric agenda, propelling Mindshare forward with our analytics business intelligence towards better storytelling and client growth.

Skills and Experience

Three superpowers set you up for success.

A flexible and adaptable mindset- you can naturally adjust your thinking given new information and constraints. You are energized by the twists and turns along the way, not defeated by them. A profoundly empathetic problem-solver and communicator- you skillfully approach challenges from the view of the consumer or client. You can empathetically understand diverse perspectives; using those to inform the approach.
Ability to connect the dots and land the plane- you can merge disparate needs and inputs into a cohesive strategy that becomes an action plan. Your ability to craft the strategy is just as critical as your ability to make it simple and tangible.
You are naturally curious, action-oriented, and an empathetic listener and problem solver. You source every insight and data point in your quest to understand people, systems, behaviours, and trends and can transform these insights into compelling strategies and platforms. You understand performance marketing, data & technology and what that means for our business, comms, and marketing strategies. You can naturally connect easily with senior clients and team members from all disciplines and walks of life. It's in your nature to push our teams, our clients, and yourself to new ways of looking at the world and empathizing with our customers and each other. You are an expert storyteller who can translate your story into actionable next steps and "so what" for the business. Exceptional leadership skills with the ability to go macro and micro at the same time and have the ability to translate the larger vision of the function to deliver on the ground. An ace collaborator with peers and other cross functional teams with the ability to harness the best out of everyone. Be a mentor to one's immediate team and make them achieve their full potential

Essential Skills + Experience:

18+ years of relevant agency and strategic experience in media, communications strategy, digital strategic planning - brand-side experience will also be considered Exposure to a variety of industry verticals with depth and breadth of expertise in one or two categories Strong understanding of the connection and impact of brand-building and performance-focused end-to-end media strategies Excellent communication & interpersonal skills including evidence of presentation design and delivery at a senior client level Proven track record of collaborating with and supporting clients in distilling business challenges into concise outcome based solutions Ability to process and interpret comprehensive data sets and learnings to create a compelling story and simplify the complex into actionable strategic guidance and principles Evidence of working across multiple stakeholders and disciplines/capabilities Experience using syndicated research tools, consumer research methodologies & techniques Experience leading multi-market or global media & communication strategy ideal but not essential Curiosity and interest in staying abreast of new technologies, products and services of media owners, content owners, production agencies, research companies and suppliers that can elevate the design and delivery of business, media & communication strategies Cross-channel media planning experience

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.



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