Job Description

Job Responsibilities :- Should be capable of developing Brand campaigns for clients.- Conduct competitive research to identify our strengths and weaknesses- Design Promotional campaigns for new products and markets- Develop our Social Media Strategy.- Analyse Market trends and identify new opportunities and challenges.- Good understanding of Branding and brand building models and methods.- Strong understanding of Pan India markets across a wide range of categories.- More than capable to develop relevant Brand strategies in context to various verticals of the firm- Gather feedback from sales and analyse consumer behaviour to define our company's Brand positioning.- Assess the performance of our advertising campaigns and events.- Craft our differentiation strategy.- Experience in developing and implementing digital marketing strategies- Good knowledge and experience with online marketing tools and best practices- Experience with SEO / SEM, Google Analytics, Critical thinker and problem-solving skills- You will play a vital role in growing our business, customer base, and improving user experience- Handling social media posts Conceptualizing and promoting the content on social media, creating strategies to engage customers/users.- Preparing reports of social media campaigns- responsible for creating detail report on the response of campaigns on social media.- Manage the paid digital marketing channels including LinkedIn, Google, Facebook, Instagram, twitter, Glassdoor etc and drive quality traffic.- Set targets to increase brand awareness and increase customer engagement monitor, track, analyse and report on performance on social media.Essentials: - Excellent communication skills - Good hands-on experience in handling social media & Digital Marketing. - Digital marketing experience (SEO, SEM, owned media, paid media, etc.) added advantage. - Experience of building and promoting content on social media platforms - Ability to think creatively and innovatively as well as familiarity with the latest Digital Marketing trends. - Proficiency in media planning & Budget-management skills - Hands on experience in content management - Experience of managing multiple projects with different stakeholders (ref:updazz.com)