Job Description

Strategic Digital Marketing Executive

Role Overview

We are seeking a results-driven Strategic Digital Marketing Executive to plan, execute, and optimize integrated digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate combines strategic thinking with hands-on execution across digital channels.

Key Responsibilities

Strategy & Planning

Develop and execute comprehensive digital marketing strategies aligned with business objectives Identify target audiences, customer journeys, and digital touchpoints Plan short-term and long-term campaigns with measurable KPIs

Digital Campaign Management

Manage and optimize campaigns across SEO, SEM, social media, email, display, and content marketing Oversee paid media strategies (Google Ads, Meta, LinkedIn, etc.) Coordinate multi-channel campaigns for product launches and brand initiatives

Content & Brand

Collaborate with content, design, and product teams to ensure consistent brand messaging Guide content strategy for websites, blogs, social media, and landing pages Ensure messaging is customer-centric and performance-oriented

Analytics & Optimization

Track, analyze, and report campaign performance using tools like Google Analytics, Search Console, and marketing dashboards Use data insights to improve conversion rates, ROI, and customer engagement

Market & Competitive Analysis

Monitor market trends, competitor activity, and emerging digital platforms Identify growth opportunities and innovative marketing approaches

Stakeholder & Vendor Management

Work closely with internal teams, agencies, and external partners Manage budgets, timelines, and performance expectations

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field 3-6 years of experience in digital marketing or performance marketing Strong understanding of SEO, SEM, social media, email marketing, and analytics Experience with marketing automation and CRM tools Proven ability to manage campaigns end-to-end

Key Skills & Competencies

Strategic thinking with execution capability Data-driven decision making Strong communication and presentation skills Project management and multitasking Creative problem-solving mindset

Preferred Qualifications

Experience in [industry-specific, e.g., SaaS / E-commerce / B2B / Fintech] Certification in Google Ads, Meta Ads, or Digital Marketing Experience with CRO and marketing automation platforms
Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Application Question(s):

How many years experience in Digital Marketing Current and expected ctc ?
Work Location: Remote