: Storyteller and Scriptwriter (Bilingual - Bengali & English)
Location
: Sovabazar, Kolkata (On-site)
Type
: Full-Time
Experience
: 2+ years preferred in content writing, storytelling, or campaign messaging
About IND - Institute of NeuroDevelopment
The Institute of NeuroDevelopment (IND) is a mission-led organization dedicated to transforming the lives of children with neurodevelopmental differences by empowering their families. Our approach combines structured parent implementation systems with individualised therapeutic support, delivered through a flagship programme called the
Breakthrough Flightpath
.
We don't just provide services--we build movements. Through stories, content, and communication, we reach parents where they are, reshape what they believe is possible, and walk with them toward results.
Role Summary
We are seeking a skilled
bilingual storyteller and scriptwriter
to craft compelling, emotionally resonant content in both
Bengali and English
. You will develop a wide range of content formats--from short video scripts to ad copy, from webinar hooks to long-form stories--for both
organic and paid
platforms.
Your work will be central to IND's communication strategy, helping parents understand, connect, and take the next step with clarity and trust.
(parent case studies, webinars, training videos, documentaries)
Ad creatives
(Facebook & Google Ads headlines, primary text, landing page copy)
Organic content
(social media captions, carousel copy, blog narratives, reels)
Scripts for webinars & bootcamps
Email & WhatsApp sequences
(drip campaigns, follow-ups, value drops)
Content libraries
for ongoing parent education (framework explainers, FAQs, value-based guides)
2. Bilingual Messaging
Write
equally fluently in Bengali and English
, switching tone and style as needed by the format or platform.
Ensure cultural and emotional resonance with Bengali-speaking parents without losing clarity or structure.
Translate/adapt key campaign content without losing its essence or impact.
3. Story Mining & Framing
Extract real-life transformation stories from the field, parents, and team interviews.
Structure narratives with clear emotional arcs, transformation points, and credibility.
Ensure dignity, sensitivity, and ethical framing of every story shared.
4. Cross-functional Collaboration
Work closely with video editors, marketing heads, design teams, and leadership.
Participate in weekly content planning based on campaign calendar and funnel goals.
Collaborate on A/B testing content versions for different audience segments.
Required Skills and Background
2+ years of experience in scriptwriting, storytelling, content marketing, or campaign writing
Proficiency in Bengali and English (spoken and written)
is essential
Excellent command of narrative structure, hooks, emotional pacing, and CTA integration
Experience writing for
video-first formats
and
scroll-sensitive audiences
Understanding of content's role in
lead generation, nurturing, and conversion
Sensitivity to the mindset of parents navigating uncertainty and decision-making
Familiarity with digital platforms like Meta, YouTube, and WhatsApp as content channels
Preferred (Not Mandatory)
Experience in health, education, parenting, or transformation sectors
Understanding of lead generation funnels and paid ad ecosystems
Experience in writing interview-based or voice-of-customer narratives
Previous collaboration with video production or performance marketing teams
What You'll Gain
A front-line role in shaping the narrative around autism and breakthrough parenting
Exposure to cutting-edge work in content-led digital growth
Structured feedback and creative freedom within a values-based team
Growth pathway into
Creative Strategy, Campaign Leadership
, or
Content Direction
Job Types: Full-time, Permanent
Pay: ₹12,000.00 - ₹25,000.00 per month
Benefits:
Leave encashment
Paid sick time
Paid time off
Schedule: