Job Description

Company Overview
Sturlite Electric Pvt Ltd is a leading company in the manufacturing and trading of LED lights, fans, wires, and switches. With headquarters in Bangalore and a strong presence in the industry, we employ 501-1000 employees. Our commitment to quality products and customer satisfaction sets us apart. We pride ourselves on innovation and excellence in the manufacturing sector. Visit us at for more information.
Job Overview
We are looking for an experienced State Head - Sales to lead and drive the sales function for Sturlite Electric Pvt Ltd at our Jharkhand location. This is a senior-level, full-time position requiring a minimum of 15 years of experience. The ideal candidate will have a proven track record of success in channel sales, specifically within the lighting segment, and be adept in dealer and distributor appointments.
Roles and Responsibilities

• Sales Strategy Development: Collaborate with the executive team to define sales strategies, objectives, and targets. Develop and implement comprehensive sales plans to achieve revenue and growth goals.
• Team Management: Provide leadership and direction to the sales and marketing teams. Recruit, train, mentor, and manage team members to ensure high performance and productivity
• Sales Performance Analysis: Monitor and analyse sales data, market trends, and competitor activities to identify opportunities and threats. Use insights to make data-driven decisions and adjustments to the sales strategy.
• Client Relationship Management: Cultivate and maintain strong relationships with key clients, partners, and stakeholders. Ensure exceptional customer service and satisfaction to foster long-term business relationships
• Marketing Strategy: Collaborate with the marketing team to develop and execute marketing campaigns, including digital marketing, advertising, and promotional activities, to drive brand awareness and customer acquisition
• Budget Management: Develop and manage the sales and marketing budgets, ensuring efficient allocation of resources and tracking expenditures to meet financial objectives
• Market Research: Conduct market research to identify potential market segments, customer needs, and competitive advantages. Use this research to refine product offerings and marketing strategies
• Sales forecasting: Prepare sales forecasts, analyse variances, and adjust strategies accordingly to meet or exceed sales targets
• Reporting and Analytics: Generate regular reports on sales and marketing performance, providing insights and recommendations for improvement to the executive team.
• Compliance & Quality Assurance: Ensure all sales and marketing activities adhere to legal and ethical standards, industry regulations, and company policies
• Sales Process Improvement: Continuously improve the sales process, including lead generation, qualification, and conversion. Implement best practices, sales tools, and technology to enhance efficiency. Working in close coordination with Depo Head, Area Sales Manager of the particular state and same duty coordination with Head Office.