Job Description

We are a startup operating in industrial IoT, AIoT and hardware design/manufacturing, looking for a hands-on B2B growth marketer who thrives in early-stage environments.

This role blends outbound sales, agentic marketing, automation, and digital lead generation. You will own campaigns end-to-end--from strategy and tooling to execution and optimization--with minimal bureaucracy and high accountability.

Startup-Focused Growth Execution

Operate in a fast-moving startup environment with limited resources and high ownership Build processes from scratch and iterate rapidly Prioritize impact over perfection and deliver measurable results quickly Work closely with founders, sales, and technical teams
B2B Outbound & Account-Based Marketing

Execute outbound B2B campaigns targeting manufacturing, industrial automation, and electronics companies Design and manage ABM strategies for high-value accounts Run multi-channel outreach (email, LinkedIn, CRM-driven workflows) Qualify leads and maintain clean handoffs to sales
Agentic Marketing & Automation

Build and manage agentic workflows for: Lead discovery Data enrichment Personalization Follow-ups and sequencing Actively use automation-first thinking to scale outreach Continuously test and refine messaging and workflows
Automation Tools & Systems (Bonus Emphasis)

Use n8n to connect CRMs, outreach tools, lead sources, and internal systems Automate repetitive tasks across marketing and sales pipelines Maintain visibility and tracking across all systems Optimize workflows for reliability and scalability
Digital Marketing & Lead Generation

Support inbound lead generation for hardware design & manufacturing services Improve conversion paths through landing pages, email funnels, and LinkedIn Help position highly technical offerings for decision-makers and engineers
Required Experience

Must-Have

Proven experience in B2B marketing and outbound sales Experience working in startups or early-stage companies Comfortable with ambiguity, rapid change, and self-direction Strong organizational skills and ownership mindset Experience marketing technical or industrial products
Strong Bonus Skills

Hands-on experience with n8n Experience with Zapier, Make, or similar automation platforms Familiarity with AI-based or agentic marketing tools CRM expertise (HubSpot, Salesforce, Zoho, etc.)
Industry Bonus

Industrial camera vision or machine vision Electronics design, EMS, or manufacturing services Industrial automation or B2B hardware products
What Success Looks Like (First 90 Days)

Automated outbound pipelines running with minimal manual intervention Consistent flow of qualified B2B leads Clear tracking and visibility into campaigns and conversions Documented, repeatable processes ready to scale
Ideal Candidate Profile

Builder mindset (not a "campaign manager") Comfortable wearing multiple hats Curious about AI, automation, and growth tooling Understands how manufacturing buyers think Thrives in lean, founder-led environments
Nice-to-Have Extras

Experience selling long-cycle B2B products Familiarity with ICP definition and persona mapping Ability to translate technical features into business value
Job Types: Full-time, Permanent

Pay: ₹10,830.62 - ₹40,000.00 per month

Work Location: In person