Performance Marketing - Manager - Google/Facebook Ads
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Manage significant monthly spends for high ROI-paid marketing campaign
- Manage multi-location campaigns and and optimize it with a fine comb across regions, languages, lines of communication, formats, etc. to deliver the business outcomes
- Perform A/B testing of key marketing materials and strategies in order to drive ongoing campaign optimization
- Responsible for day-to-day performance marketing on Google/Facebook
- Proficiency in creating reports using Google Analytics/Sheets/Excel/Data Studio and data driven campaign design
- Coordinate with the copywriters & graphic designers to provide creative copy suggestions & graphical ad templates to get better landing page view to lead conversions.
- Work with the internal Sales & Operations, Product and tech, brand marketing team to ensure smooth tracking of campaigns and conversion rate optimisation
- Exposure on Google Tag Manager (GTM), GA4, Optimize and Big Query Automation.
- Working knowledge on any of the leading CRM salesforce, zoho...
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