Job Description

About Us

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

About the team

The Product team is responsible for driving lead generation and management of leads. We do this by building innovative products & features that solve real-world problems for agencies and allow them to consolidate their offering to their clients in a single platform packaged under their white-labled brand.

The marketing products OS team focuses exclusively on products that can demonstrate lead generation and drive up engagement, adoption in target segments. This team handles multiple product areas including Blogging, Social Planner, Email Marketing, Chat widget, Affiliate manager, Chat Widget, Template Library, Brand Boards etc.

HighLevel is an exciting place to work as it gives adrenaline to build and help our user base.

We take care of our team so our team can take care of our users

- It's never somebody else's job - Take ownership as a company ownerWe are passionately focussed on adding value for our users We deliver fast using lean principles (Agile framework). We go to market in weeks instead of quarters A good innovative idea always gets tested and we deliver based on feedbacksWe embrace that improvement is constant and iterative.

- Constant Learning Growth graph - You will learn how to scale B2B SaaS Startup and build relevant, impactful products for customersWe are do-ers and go-getters to achieve team adoptions.

The role

We're looking for a Staff Product Manager to own the strategy, roadmap, and execution for three core products: Social Planner, Blogs, and Ad Manager.

You'll be responsible for turning a strong product vision into reality, driving meaningful business and customer impact, and leveling up the product team around you. You'll directly mentor and grow a team of APMs into solid PM2-level product managers while partnering closely with Design, Engineering, Data, Marketing, and GTM.

This is a highly strategic, high-impact role for someone who can think in systems, ship fast with quality, and raise the bar for product management across the organization.

What You'll Own

1. Product Strategy & Vision

Own the

end-to-end product strategy and roadmap

for Social Planner, Blogs, and Ad Manager. Translate company and product vision into

clear north-star metrics

, long-term bets, and a sequenced 12-18 month roadmap.

Identify and validate the most impactful problems to solve for our core customers (agencies, marketers, SMBs, etc.).

2. Ad Manager - Smart, Data-Driven, AI-First System

Evolve Ad Manager into a

smarter, less API-dependent, more data-reliant, AI-driven system

aligned with the long-term product vision.

Partner with Data and Engineering to:Design systems that use

first-party and performance data

to optimize campaigns, budgets, and targeting. Reduce fragility and over-reliance on external APIs by building

intelligent abstractions and fallbacks

. Integrate

AI-driven recommendations

, automation, and guardrails to improve campaign outcomes and reduce manual work. Define and track success metrics such as campaign performance, time-to-launch, and user adoption of smart features.

3. Social Planner - UI/UX Excellence & Competitive Parity

Own Social Planner as a

core flagship experience

that can compete with other tools Lead major improvements across:

UI & workflows

(scheduling, approvals, calendar, collaboration, automations, comment management).

Statistics & reporting

(post performance, account-level insights, content analytics).

Controls for owners

(permissions, approvals, governance, workspace controls). Partner with Design to deliver a

clean, intuitive, and scalable UX

, and ensure high-quality execution with Engineering.

4. Blogs - WordPress-Level Experience with AI & Automation

Make the HighLevel blogging experience

seamless and familiar

, comparable to platforms like WordPress, Wix, and Blogger. Define and drive a roadmap that: Modernizes the

editor experience

into a full-featured, reliable, WYSIWYG-style (or block-based) editor. Introduces powerful

AI-assisted workflows

(content creation, outlines, rewrites, image suggestions, internal linking). Improves

SEO tooling

(on-page recommendations, metadata support, schema basics, publishing workflows). Ensure blogs integrate smoothly into the broader HighLevel ecosystem (funnels, websites, SEO, content strategy).

5. Execution, Delivery & Cross-Functional Leadership

Turn strategy into

clear, prioritized roadmaps

, well-defined problem statements, and detailed specs where needed. Run

discovery

(customer interviews, data analysis, experiments) to validate problems and solutions. Partner with Engineering to plan releases, manage scope, and ensure

predictable and high-quality delivery

. Work closely with Marketing, Sales, Support, and Customer Success to: Shape

positioning, messaging, and GTM plans

. Enable internal teams with the right documentation and training. Incorporate market/field feedback quickly into the roadmap.

6. Mentorship & Team Development

Directly mentor and

grow two APMs into strong PM2s

, with clear expectations, coaching, and feedback. Build a culture of

data-informed, customer-obsessed, outcome-driven

product management. Lead by example on

craft

: PRDs, problem framing, stakeholder management, and prioritization. Evangelize best practices around experimentation, discovery, and continuous improvement.

What You'll Bring

9-12+ years

of experience in Product Management, with at least

3+ years at Senior/Staff/Principal level

owning complex product areas. Proven track record of

shipping impactful products

in B2B SaaS, ideally in: Marketing automation Social media management Advertising platforms Content / CMS / blogging tools Strong

technical aptitude

: Understanding of APIs, data flows, and system design at a conceptual level. Experience working with

data/ML/AI-driven products

is a strong plus. Deep experience with

discovery and experimentation

: Defining metrics, running A/B tests, analyzing usage data, and validating hypotheses. Demonstrated ability to

rebuild or significantly revamp complex UX flows

(dashboards, editors, planners, calendars, etc.). Experience

mentoring and developing PMs/APMs

, with examples of helping them level up. Excellent written and verbal communication skills; able to

influence senior stakeholders

and drive alignment. Comfortable operating in fast-paced, ambiguous, high-growth environments with multiple priorities.

What Success Looks Like (6-12 Months)

Within your first year, you will have:Delivered a clear, aligned

12-18 month roadmap

for Social Planner, Blogs, and Ad Manager. Shipped high-impact improvements that: Make

Ad Manager

meaningfully smarter, more reliable, and more data/AI-powered. Upgrade

Social Planner

UX and capabilities to be competitive with leading social tools. Transform

Blogs

into a modern, powerful editor with AI and SEO capabilities that users love. Improved key metrics (ad performance, usage, retention, satisfaction) across your product areas. Developed your APMs, with clear progress toward

PM2-level ownership and performance

. Earned a reputation as a

go-to strategic leader

who can connect dots across teams and drive big, meaningful outcomes.

Equal Employment Opportunity Information

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

#LI-Remote #LI-MP1

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.