Job Description

ROAD SHOW CAMPAIGN - TRAVEL EXPO 2026

Common Job Role - Campaign Team

Campaign Start:

January 2026

Campaign Origin:

Thrissur, Kerala

Campaign Coverage:

All

Taluks

in each district All

Districts of Kerala

Campaign Type:

Running Vehicle Travel Expo / Mobile Promotion

Positions Covered Under This Role

Campaign Coordinator

(Male - Team Lead)

Marketing Executives

(Male / Female)
(This is a common role description applicable to all team members, with role-specific responsibilities defined internally.)

Role Purpose

To successfully execute a

state-wide road show travel expo campaign

using a moving promotional vehicle, aimed at

brand promotion, lead generation, public engagement, and awareness creation

for Sirra International's travel and tourism services.

Campaign Team Structure (Per Vehicle)

1 Driver

1 Campaign Coordinator

(Leads the campaign)

2 Marketing Executives

(Notice distribution & promotion)

Key Responsibilities (Common for All Team Members)

Campaign Execution

Travel continuously across

all taluks and districts in Kerala

Participate in

mobile travel expo promotions

Support smooth daily movement and scheduling of the campaign vehicle

Marketing & Promotion

Distribute

notices, brochures, and promotional materials

Communicate clearly with the public about: Travel packages Study abroad services Tour & holiday offerings Encourage inquiries and lead collection

Public Interaction

Engage with pedestrians, shop owners, institutions, and local communities Answer basic customer questions politely and professionally Represent the company brand positively at all locations

Coordination & Reporting

Follow instructions from the

Campaign Coordinator

Assist in documenting: Locations covered Public response Leads generated Maintain discipline and team coordination throughout the campaign

Additional Responsibilities - Campaign Coordinator

Lead and manage the daily campaign schedule Coordinate with Head Office / Operations Team Ensure marketing executives perform their duties effectively Handle on-ground decision-making Submit daily campaign progress reports

Eligibility Criteria

Campaign Coordinator:

Male candidate

Marketing Executives:

Male or Female Willingness to

travel extensively across Kerala

Physically fit for outdoor promotional work Good communication skills (Malayalam mandatory; Hindi/English preferred) Team-oriented, disciplined, and responsible Ability to stay on the road for extended campaign periods

Preferred Skills

Experience in

marketing, promotions, road shows, or field campaigns

Basic understanding of

travel / tourism services

Confidence in public interaction Ability to work under supervision and follow schedules

What We Offer

Campaign-based salary / daily allowance Travel support during campaign Opportunity to work in a

state-wide high-visibility promotion

Performance-based continuation opportunities

Contact / Application

Email:

booking@sirraindia.com

Phone:

7902563000

Job Type: Full-time

Pay: ₹9,771.65 - ₹35,776.78 per month

Work Location: In person