Job Description

Hiring for a leading MNC into Events & Exhibition Industry

Job Title: Sr. Digital Marketing Manager (Paid Media Specialist)

Job location: Mumbai

Work days: Mon-Fri

Key Responsibilities

Strategic Leadership

Develop and lead end-to-end marketing strategies aligned with event goals and industry trends, scalable across a wider event portfolio. Define value propositions and pricing strategies in collaboration with product, sales, and content teams. Contribute to long-term business planning and portfolio evolution through cross-functional collaboration. Leverage market insights and behavioural data to drive impactful marketing decisions.

Campaign Management

Execute targeted, insight-led campaigns across digital, email, paid media, social, SEM, PR, and partner channels. Apply agile marketing practices for sprints, testing, and optimisation. Oversee creative development and production of marketing assets to enhance campaign performance.

Team & Collaboration

Lead and mentor a team of marketers, fostering a culture of performance, creativity, and cross-functional collaboration. Align marketing initiatives with sales, product, and partnership goals.

Analytics & Optimisation

Manage marketing budgets with a focus on ROI. Report on KPIs and campaign performance to senior leadership. Use tools like CDPs, CRM, and automation platforms to optimise campaigns and inform business decisions.

Experience & Skills

8+ years of B2B marketing experience with a strong track record in strategy and execution. Expertise in digital marketing (SEO, PPC, email, automation, social, SEM, PR). Proven leadership and team development experience. Strong analytical skills and familiarity with dashboards, CDPs, and forecasting tools. Comfortable leading in agile environments.
Job Types: Full-time, Permanent

Pay: ₹4,000,000.00 - ₹4,500,000.00 per year

Experience:

Total: 10 years (Preferred) Digital Marketing: 8 years (Preferred) Paid Media : 7 years (Preferred) Events & Exhibition Industry: 5 years (Preferred)
Work Location: In person