Job Description

JOB DESCRIPTION

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About Times Limited:

Times Internet (TIL) is a premier digital product company & a venture by The Times of India


Group. As per ComScore, it has the largest Indian online repertoire, with 100 million+ monthly


visitors & 2 billion+ monthly page views. What we have in store for you is a fantastic brand and


cult following among users which makes Times Internet, one of the best places to work for and a


very young and vibrant bunch of enthusiastic and smart people who are passionate about the


quality of work and the value they add to their clients- lives. The current job opening is with


Spotlight Studio, the branded content division of TIL.

About Role:

We are looking for a branded content editor for the Spotlight team at Times Internet. Our team works with brands to create customised, curated & editorially-driven content that combines the ethos of TIL with the brand's purpose and mission.


The ideal candidate is a branded content digital journalist who is passionate about developing content that is engaging and effective across genres, like BFSI, Ecommerce, Real estate, Lifestyle, Luxury, FMCG, Education and Health.


We are looking for an experienced Branded Content Editor who will conceive, write, manage and execute branded content across the news space at TIL. Coming up with innovative, 360-degree ideas for content that meets our advertiser's objectives, stays true to the Times editorial voice and drive engagement and views necessary for a successful branded content program.


We need a writer who is a storyteller, who will be able to shepherd native advertising projects through development: creating high-quality accurate content, coordinating the efforts of multiple teams, and will ultimately ensure campaign success. Someone who can execute end to end solutions for content creation, covering the journey from ideation to publishing. The content should translate to improved search rankings and traffic, increased conversion rates and of course brand integrity. We are a young, dynamic team that works with sales on pitching as well, while ensuring consistency in the quality of output across campaigns, specifically long format article writing.


The candidate must have a clear understanding of the market, competition, and other projects undertaken by our clients. Experience in production and editing and familiarity with graphic design concepts along with experience with SEO would work in your favour.

Work Responsibilities:

Write original branded content Come up with ideas for social posts and website content with effective headlines aimed at sharing. Organize, participate in brainstorms with copywriters and editors. Track viral trends across social media platforms and create content around those trends. Experience in magazine writing, blogging, social media, or similar is a must Proven understanding of the kinds of lifestyle content that generates engagement online, and the ability to articulate those qualities. Ideas! An endless well of ideas! A sense of humour. Graphic design and Photoshop skills are a huge plus.

Candidate Profile

At least 6 years of online editorial and/or content marketing experience, have exceptional writing and communication skills as well as a keen sense of viral stories/video content development. Our ideal candidate should have worked in branded content space and should be best at pitching ideas and solutions to brands.



Excellent project management skills, with an ability to move from concept to content development regularly exceeding program goals.



An ability to work in small teams, work independently and multi-task effectively in a fast-paced organization

We need folks who are-

Creative and willing to think outside-of-the-box Have worked on content management systems or WMS Have experience with social media. Have a self-starter mentality with a nuanced understanding of cutting-edge marketing concepts and energized by direct client interaction Insatiable appetite for content, advertising, and internet culture

Background (essential and desired) :

Key Responsibilities

Working proactively with sales team in ideating and pitching native content opportunities to clients (leveraging experience and insights from past campaigns)



To be part of client discussions along with sales team to understand client requirements



Ideating on and executing the client briefs incorporating client feedbacks if any at different stages



Must be a visual thinker. Writing articles/ listicles and uploading it on the website.



Deliver creative novel ideas & substance concepts



Interpret account briefs



Managing the execution of campaigns once the article is ready in terms of publishing and promotion



Optimizing the on-going native campaigns and working with marketing/editorial/project management teams to deliver on commitments



Keeping track of campaign performance and summarizing reports for sales team and clients when needed.