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Sr. Specialist Ecom Content & Promotion Operations EM
Purpose & Overall Relevance for the Organization:
As a Sr. Specialist eCom Content & Promo Ops at adidas, you will support the digital execution of brand & commercial campaigns/promotions & content publishing across Emerging markets. You will assist for successful execution of digital campaigns and content. You will collaborate with digital activation stakeholders to execute seasonal digital campaigns and content across all local digital consumer touch points.
Key Responsibilities:

• Ensure on-time in-full execution of digital campaigns in terms of content publishing & promotions on all digital channels i.e. web & app.
• Execute the content briefs, web/app configurations for local brand & commercial campaigns & experiences, via content management system and commerce platform.
• Create & manage cart promotions & vouchers to support commercial campaigns & B2B partnership.

• Execute hype draws and waiting room mechanics on flagship app and Confirmed app to support customer signups and increase in demand and sell-through rate.
• Ensure quality of delivery for local activations to ensure that deliverables meet the brief and agreed scope.
• Work closely with master data team to verify campaign product listing pages and tag PDP callouts on right articles.
• Support CRM Operations for certain countries to manage email communications to customers.
• Contribute to the implementation of success KPIs to ensure that digital activations are optimized based on results and insights.

• Support quick resolution of campaign/promotion/content publishing issues on time.

• Provide continuous transparency on status of activations to key stakeholders.
• Seek opportunities for content automation & overall process optimization.
• Support global product teams with feedback on CMS feature rollouts and provide inputs of new enhancements and automations.
• Ensure smooth customer journey on all our digital channels for all campaign launches.

Key Relationships:

• Country/Cluster Digital Activation teams
• EM eCom Consumer Experience team
• EM Digital Activation team
• EM Master Data Management team
• EM Platform Ops team
• EM CRM & Membership teams
• EM Strategy & Programs
• EM Analytics
• Global Product teams

Knowledge, Skills and Abilities:

• Soft-Skills

• Good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
• Affinity with the Brand Marketing content delivery needs, solutions and processes
• Ability to handle ambiguity and untangle complex situations into actionable activities
• High resilience and solution oriented attitude

• Hard-Skills

• Understanding of technical and creative aspects of digital and mobile
• Comfortable working with enterprise-level platforms and technologies like Content Management System, Salesforce Commerce Cloud (SFCC) or similar platforms.
• Knowledge of digital IT products and capabilities
• Fluent in English both verbally and written
• Ability to work with and know-how of JIRA project.

Requisite Education and Experience / Minimum Qualifications:

• Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
• 3+ years of experience working within an eCommerce environment
• Experience in managing the implementation/running of campaign delivery organizations

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Sr. Specialist Ecom Content & Promotion Operations EM
Brand:
Location: Gurgaon
TEAM: Digital
State: HR
Country/Region: IN
Contract Type: Full time
Number: 538924
Date: Jan 5, 2026
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